UK Sex Toys Market Size & Outlook, 2022-2030
UK sex toys market, 2018-2030 (US$M)
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UK sex toys market highlights
- The UK sex toys market generated a revenue of USD 1,826.6 million in 2022 and is expected to reach USD 3,514.9 million by 2030.
- The UK market is expected to grow at a CAGR of 8.5% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 1,826.6 million |
| Market revenue in 2030 | USD 3,514.9 million |
| Growth rate | 8.5% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | E-Commerce |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, UK accounted for 5.6% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Russia sex toys market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 1,976.4 million by 2030.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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UK sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 58.38% in 2022. Horizon Databook has segmented the UK sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
According to a survey 2017, more than 40% of the population owns a sex toy in UK. Sex toys are highly popular among the British and are usually associated with having a good sexual lifestyle. Moreover, in the UK, use of sex toys is believed to help develop a healthy and positive relationship with partners.
The belief that the older generation has a lower sex drive is not common in Britain, a majority of the population from 45 years to 54 years have admitted to using sex toys.
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Horizon Databook provides a detailed overview of country-level data and insights on the UK sex toys market , including forecasts for subscribers. This country databook contains high-level insights into UK sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UK sex toys market size, by distribution channel, 2018-2030 (US$M)
UK Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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