Middle East & Africa Sex Toys Market Size & Outlook
Middle East & Africa sex toys market, 2018-2030 (US$M)
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MEA sex toys market highlights
- The MEA sex toys market generated a revenue of USD 1,370.2 million in 2022.
- The market is expected to grow at a CAGR of 7.7% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.
MEA data book summary
| Market revenue in 2022 | USD 1,370.2 million |
| Market revenue in 2030 | USD 2,472.5 million |
| Growth rate | 7.7% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Specialty Stores |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, MEA region accounted for 4.2% of the global sex toys market in 2022.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,934.6 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 95.18% in 2022. Horizon Databook has segmented the Middle East & Africa sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
In most Middle Eastern countries, selling sex toys and adult novelty products is prohibited. Discussing and displaying sexual products in public is taboo. However, use of sex toys by married couples is legal in some countries.
Despite this, demand for these products is increasing in countries such as Bahrain, Qatar, United Arab Emirates, and Saudi Arabia. Products such as vibrators and massaging tools are not used due to religious restrictions.
Male sex toys such as vibrating rings are easily available. African countries have a weak presence in sex toys market due to low awareness about sexual health.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa sex toys market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA sex toys market size, by country, 2018-2030 (US$M)
Middle East & Africa Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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