Mexico Sex Toys Market Size & Outlook, 2022-2030

The sex toys market in Mexico is expected to reach a projected revenue of US$ 2,085.6 million by 2030. A compound annual growth rate of 8.2% is expected of Mexico sex toys market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,106.8
Forecast, 2030 (US$M)
$2,085.6
CAGR, 2023 - 2030
8.2%
Report Coverage
Mexico

Mexico sex toys market highlights

  • The Mexico sex toys market generated a revenue of USD 1,106.8 million in 2022 and is expected to reach USD 2,085.6 million by 2030.
  • The Mexico market is expected to grow at a CAGR of 8.2% from 2023 to 2030.
  • In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
  • Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Sex toys market data book summary

Market revenue in 2022USD 1,106.8 million
Market revenue in 2030USD 2,085.6 million
Growth rate8.2% (CAGR from 2022 to 2030)
Largest segmentE-commerce
Fastest growing segmentSpecialty Stores
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationE-Commerce, Specialty Stores, Mass Merchandizers
Key market players worldwideChurch & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe


Other key industry trends

  • In terms of revenue, Mexico accounted for 3.4% of the global sex toys market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil sex toys market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in Latin America and is projected to reach USD 2,085.6 million by 2030.

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Sex Toys Market Companies

Name Profile # Employees HQ Website

Mexico sex toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.


E-commerce was the largest segment with a revenue share of 65.1% in 2022. Horizon Databook has segmented the Mexico sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.


Increasing disposable incomes and demand from middle-aged women have significantly contributed to the growth of the sex toys market in Mexico. Sex toys are frequently purchased by couples who are open to trying new things for enhanced sexual experiences.

Majority of products available in the country are imported from the U.S. and European countries. Some of the key retailers in Mexico are Kichink, Afrodita, Líbido Sex Boutique, Erotika Love Store, La Capital Mundial del Sexo, and Metrópolis Sex Shop.

Physical stores across Mexico have remained close during the pandemic. However, these stores have witnessed exponential growth via digital retail channels. Demand for sexual aids from women has significantly increased during this period.

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Horizon Databook provides a detailed overview of country-level data and insights on the Mexico sex toys market , including forecasts for subscribers. This country databook contains high-level insights into Mexico sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Mexico sex toys market size, by distribution channel, 2018-2030 (US$M)

Mexico Sex Toys Market Outlook Share, 2022 & 2030 (US$M)

Mexico sex toys market size, by distribution channel, 2018-2030 (US$M)

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