Australia Sex Toys Market Size & Outlook, 2022-2030
Australia sex toys market, 2018-2030 (US$M)
Related Markets
Australia sex toys market highlights
- The Australia sex toys market generated a revenue of USD 813.3 million in 2022 and is expected to reach USD 1,625.3 million by 2030.
- The Australia market is expected to grow at a CAGR of 9% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Mass Merchandizers is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 813.3 million |
| Market revenue in 2030 | USD 1,625.3 million |
| Growth rate | 9% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Mass Merchandizers |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, Australia accounted for 2.5% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China sex toys market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,036.7 million by 2030.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Australia sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 67.55% in 2022. Horizon Databook has segmented the Australia sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
Cultural liberalism has contributed significantly to the high demand for sex toys and sexual wellness products in Australia. More than 75% of respondents in a survey admitted to frequently using sex toys for self-pleasure.
Moreover, sex toys are associated with a positive and healthy sex life by Australians. An online survey in 2017 revealed that around 22% of Australians have more than 11 sex toys and women make the most frequent purchases.
Most of the customers like to use the newer toys available in the market and tend to buy a new toy every few months. Vibrators, anal toys, cock rings, bondage toys, and strap-ons are some of the most frequently bought products in the country.
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Horizon Databook provides a detailed overview of country-level data and insights on the Australia sex toys market , including forecasts for subscribers. This country databook contains high-level insights into Australia sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Australia sex toys market size, by distribution channel, 2018-2030 (US$M)
Australia Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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