Germany Sex Toys Market Size & Outlook, 2022-2030
Germany sex toys market, 2018-2030 (US$M)
Related Markets
Germany sex toys market highlights
- The Germany sex toys market generated a revenue of USD 1,795.6 million in 2022 and is expected to reach USD 3,519.4 million by 2030.
- The Germany market is expected to grow at a CAGR of 8.8% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 1,795.6 million |
| Market revenue in 2030 | USD 3,519.4 million |
| Growth rate | 8.8% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Specialty Stores |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, Germany accounted for 5.5% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Russia sex toys market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 1,976.4 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Germany sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 57.43% in 2022. Horizon Databook has segmented the Germany sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
In Germany, around 52% of adults admitted to using sex toys during partnered sex and 45% used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women. According to a 2019 global survey by Tenga, 67% of women in Germany have used sex toys. Use of sex toys among millennials is highest and there is a high demand from the LGBTQ community.
Such factors are expected to drive the demand for sex toys in Germany during the forecast period. Fun Factory is a leading player in the country and sells German-manufactured sex toys across the world. Some of the widely popular sex toys shops in Germany include Other Nature, Gorgeous, Brunos, R&Co. Berlin, Hautnah Eccentric Fashion, and Sex Shop L. Balan.
Sales of sex toys such as dildos and masturbators have doubled at adult stores and online retailers in Germany since the introduction of social restrictions. However, manufacturers are facing challenges of maintaining their production and stock supply due to unprecedented demand across the country.
Reasons to subscribe to Germany sex toys market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Germany sex toys market databook
-
Our clientele includes a mix of sex toys market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany sex toys market , including forecasts for subscribers. This country databook contains high-level insights into Germany sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Germany sex toys market size, by distribution channel, 2018-2030 (US$M)
Germany Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
