Germany Sex Toys Market Size & Outlook, 2022-2030
Germany sex toys market, 2018-2030 (US$M)
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Germany sex toys market highlights
- The Germany sex toys market generated a revenue of USD 1,795.6 million in 2022 and is expected to reach USD 3,519.4 million by 2030.
- The Germany market is expected to grow at a CAGR of 8.8% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 1,795.6 million |
| Market revenue in 2030 | USD 3,519.4 million |
| Growth rate | 8.8% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Specialty Stores |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, Germany accounted for 5.5% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Russia sex toys market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 1,976.4 million by 2030.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 57.43% in 2022. Horizon Databook has segmented the Germany sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
In Germany, around 52% of adults admitted to using sex toys during partnered sex and 45% used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.
According to a 2019 global survey by Tenga, 67% of women in Germany have used sex toys. The use of sex toys among millennials is the highest and there is a high demand from the LGBTQ community. Such factors are expected to drive the demand for sex toys in Germany during the forecast period.
Fun Factory is a leading player in the country and sells German-manufactured sex toys across the world. Some of the widely popular sex toys shops in Germany include Other Nature, Gorgeous, Brunos, R&Co. Berlin, Hautnah Eccentric Fashion, and Sex Shop L. Balan.
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany sex toys market , including forecasts for subscribers. This country databook contains high-level insights into Germany sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Germany sex toys market size, by distribution channel, 2018-2030 (US$M)
Germany Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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