Global Sex Toys Market Size & Outlook, 2022-2030

The sex toys industry worldwide is expected to reach a projected revenue of US$ 62,324.1 million by 2030. A compound annual growth rate of 8.4% is expected of the worldwide sex toys industry from 2023 to 2030.
Revenue, 2022 (US$M)
$32,727.4
Forecast, 2030 (US$M)
$62,324.1
CAGR, 2023 - 2030
8.4%
Report Coverage
Worldwide

Global sex toys market highlights

  • The global sex toys market generated a revenue of USD 32,727.4 million in 2022 and is expected to reach USD 62,324.1 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 8.4% by 2030.
  • In terms of segment, e-commerce accounted for a revenue of USD 20,748.1 million in 2022.
  • E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 32,727.4 million
Market revenue in 2030USD 62,324.1 million
Growth rate8.4% (CAGR from 2022 to 2030)
Largest segmentE-commerce
Fastest growing segmentE-Commerce
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationE-Commerce, Specialty Stores, Mass Merchandizers

Other key industry trends

  • In terms of revenue, the North America accounted for 33.4% of the global sex toys market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Canada is the fastest growing regional market and is projected to reach USD 3,060.6 million by 2030.

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Sex Toys Market Companies

Name Profile # Employees HQ Website

Global sex toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.


E-commerce was the largest segment with a revenue share of 63.4% in 2022. Horizon Databook has segmented the Global sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Sex Toys Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • E-Commerce
    • Specialty Stores
    • Mass Merchandizers
  • Global Sex Toys Type Outlook (Revenue, USD Million, 2018-2030)
    • Female
    • Male

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Horizon Databook provides a detailed overview of global-level data and insights on the Global sex toys market , including forecasts for subscribers. This global databook contains high-level insights into Global sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global sex toys market size, by region, 2018-2030 (US$M)

Top 10 countries: Sex toys market size, 2022 (US$M)

Global sex toys market share, by distribution channel, 2022 & 2030 (%, US$M)

Sex toys market: Opportunity assessment by country

Global sex toys market, by region, 2022 (US$M)

Global sex toys market size, by region, 2018-2030 (US$M)

Distribution Chann... 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 8,468.8 8,994.4 11,335.0 10,223.7 10,926.9 11,703.1 12,560.7 13,509.4 14,560.2 15,725.4 17,019.1 18,468.4 20,073.8 7.9%
Europe 7,306.9 7,798.7 10,265.0 9,306.2 9,997.8 10,763.5 11,612.3 12,554.7 13,602.1 14,768.0 16,067.5 17,776.7 19,494.6 8.7%
Asia Pacific 5,245.1 5,621.3 7,175.6 6,531.0 7,043.7 7,612.6 8,244.8 8,948.1 9,731.7 10,606.1 11,583.1 12,700.4 13,934.6 8.9%
Latin America 2,721.1 2,907.2 3,473.2 3,151.6 3,388.9 3,651.6 3,943.2 4,266.9 4,627.0 5,028.1 5,475.3 5,840.0 6,348.5 8.2%
MEA 1,209.5 1,295.4 1,397.8 1,271.3 1,370.2 1,479.9 1,601.8 1,737.3 1,888.2 2,056.5 2,244.5 2,296.1 2,472.5 7.7%
Overall 24,951.3 26,617.0 33,646.6 30,483.8 32,727.4 35,210.7 37,962.7 41,016.4 44,409.2 48,184.1 52,389.6 57,081.6 62,324.1 8.4%

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