Italy Sex Toys Market Size & Outlook, 2022-2030
Italy sex toys market, 2018-2030 (US$M)
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Italy sex toys market highlights
- The Italy sex toys market generated a revenue of USD 874.3 million in 2022 and is expected to reach USD 1,976.4 million by 2030.
- The Italy market is expected to grow at a CAGR of 10.7% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 874.3 million |
| Market revenue in 2030 | USD 1,976.4 million |
| Growth rate | 10.7% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | E-Commerce |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, Italy accounted for 2.7% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Russia sex toys market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 1,976.4 million by 2030.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Italy sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 58% in 2022. Horizon Databook has segmented the Italy sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
Around 70% of the population in Italy uses sex toys as they are more open about their sexual needs. Married couples show high usage of sex toys and have a positive attitude toward frequent use of sex toys for self-pleasure and partnered sex.
Sex toy vending machines, which sell vibrators, love balls, and condoms, were introduced on train stations. Online-retailers have contributed significantly to the increasing demand for sex toys in Italy, which is expected to drive growth of sex toys market during the forecast period.
Some of the popular sex toy brands in Italy include LeLo, Joy, Fun Factory, Luvkis, Bdwing, James Love, Pjur, Tenga, Lovehoney, Fleshlight, Durex, and Doc Johnson. Dildos, anal sex toys, vibrators, strap-ons, and bondage toys are some of the COMMONLY purchased sex toys in Italy.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy sex toys market , including forecasts for subscribers. This country databook contains high-level insights into Italy sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Italy sex toys market size, by distribution channel, 2018-2030 (US$M)
Italy Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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