China Sex Toys Market Size & Outlook, 2022-2030
China sex toys market, 2018-2030 (US$M)
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China sex toys market highlights
- The China sex toys market generated a revenue of USD 2,261.2 million in 2022 and is expected to reach USD 4,584.2 million by 2030.
- The China market is expected to grow at a CAGR of 9.2% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Mass Merchandizers is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 2,261.2 million |
| Market revenue in 2030 | USD 4,584.2 million |
| Growth rate | 9.2% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Mass Merchandizers |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, China accounted for 6.9% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China sex toys market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,036.7 million by 2030.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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China sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 76.64% in 2022. Horizon Databook has segmented the China sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
According to a 2016 survey in China, 75% of sexually active population in China was willing to use sex toys to have a healthy and pleasurable sexual experience. In China, around 60% of sex toys are purchased by men and sex dolls are one of the leading products used by Chinese men. Women in China use sex toys for self-pleasure, as the majority of them have reported having unsatisfactory sexual experiences with their partners.
Online retailers are major contributors to the growing sex toy market in the country. E-commerce giants in China, such as Taobao, provide a platform for numerous sex toy shops to sell their products across the country. Zui-qingfeng is one of the leading sex toy shops selling its products through Taobao. Eggshaped vibrators are the most popular in China.
Furthermore, majority of sex toys manufactured in China are exported worldwide, which is expected to boost the market during the forecast period. The demand for sex toys has grown in China during COVID-19 lockdown, indicating a cultural shift in mindset toward sex in more open-minded millennials. Moreover, lockdown measures in the U.S., Europe, Britain, Australia, and New Zealand have led to increase in the demand for sex toys.
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Horizon Databook provides a detailed overview of country-level data and insights on the China sex toys market , including forecasts for subscribers. This country databook contains high-level insights into China sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China sex toys market size, by distribution channel, 2018-2030 (US$M)
China Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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