China Sex Toys Market Size & Outlook, 2022-2030
China sex toys market, 2018-2030 (US$M)
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China sex toys market highlights
- The China sex toys market generated a revenue of USD 2,261.2 million in 2022 and is expected to reach USD 4,584.2 million by 2030.
- The China market is expected to grow at a CAGR of 9.2% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Mass Merchandizers is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 2,261.2 million |
| Market revenue in 2030 | USD 4,584.2 million |
| Growth rate | 9.2% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Mass Merchandizers |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, China accounted for 6.9% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China sex toys market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,036.7 million by 2030.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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China sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 76.64% in 2022. Horizon Databook has segmented the China sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
According to a 2016 survey in China, 75% of the sexually active population in China was willing to use sex toys to have a healthy and pleasurable sexual experience. In China, around 60% of sex toys are purchased by men and sex dolls are one of the leading products used by Chinese men.
Women in China use sex toys for self-pleasure, as the majority of them have reported having unsatisfactory sexual experiences with their partners.
Online retailers are major contributors to the growing sex toy market in the country. E-commerce giants in China, such as Taobao, provide a platform for numerous sex toy shops to sell their products across the country.
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Horizon Databook provides a detailed overview of country-level data and insights on the China sex toys market , including forecasts for subscribers. This country databook contains high-level insights into China sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China sex toys market size, by distribution channel, 2018-2030 (US$M)
China Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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