Market revenue in 2022 | USD 984.4 million |
Market revenue in 2030 | USD 1,774.5 million |
Growth rate | 7.6% (CAGR from 2022 to 2030) |
Largest segment | E-commerce |
Fastest growing segment | Mass Merchandizers |
Historical data | 2018 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 68.9% in 2022. Horizon Databook has segmented the Japan sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
The sex toys industry in Japan is robust, with presence of innovative and technologically advanced products. Manufacturers such as Tenga have a wide variety of innovative products for men. According to a survey, majority of customers in Japan are middle-aged & older men and are generally looking for selfpleasure products. Adult stores in Japan are trying to attract more female customers with attractive offers for women-centered products.
Furthermore, Japan has some of the most exotic adult stores in the country, which display a plethora of products such as dildos, vibrators, cock rings, anime toys, BDSM gear, pocket vaginas, Fleshlights, sex dolls, and AI/VR enabled toys.
Some of the leading players in Japan are Love Merci, Wild one, M’s Pop Life, Tenga Shop, Don Quiote, and C’Estbien. Online retailers are also significantly contributing to growth of sex toys market in Japan.
Horizon Databook provides a detailed overview of country-level data and insights on the Japan sex toys market , including forecasts for subscribers. This country databook contains high-level insights into Japan sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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