Latin America Sex Toys Market Size & Outlook, 2022-2030

The sex toys market in Latin America is expected to reach a projected revenue of US$ 6,348.5 million by 2030. A compound annual growth rate of 8.2% is expected of Latin America sex toys market from 2023 to 2030.
Revenue, 2022 (US$M)
$3,388.9
Forecast, 2030 (US$M)
$6,348.5
CAGR, 2023 - 2030
8.2%
Report Coverage
Latin America

Latin America sex toys market highlights

  • The Latin America sex toys market generated a revenue of USD 3,388.9 million in 2022.
  • The market is expected to grow at a CAGR of 8.2% from 2023 to 2030.
  • In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
  • Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2023 to 2030.


Latin America data book summary

Market revenue in 2022USD 3,388.9 million
Market revenue in 2030USD 6,348.5 million
Growth rate8.2% (CAGR from 2022 to 2030)
Largest segmentE-commerce
Fastest growing segmentSpecialty Stores
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationE-Commerce, Specialty Stores, Mass Merchandizers
Key market players worldwideChurch & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe


Other key industry trends

  • In terms of revenue, Latin America region accounted for 10.4% of the global sex toys market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 13,934.6 million by 2030.

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Sex Toys Market Companies

Name Profile # Employees HQ Website

Latin America sex toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.


E-commerce was the largest segment with a revenue share of 64.58% in 2022. Horizon Databook has segmented the Latin America sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.


Brazil, Mexico, Chile, Argentina, and Colombia have major share in Latin America market. Growth in disposable incomes and awareness about sexual health are expected to increase demand for sex toys in this region. 

In most countries, sex toys are imported from international companies due to weak presence of local manufacturers. Furthermore, influence of pop culture and increasing demand from younger demographics are expected to drive growth of sex toys market during the forecast period. 

Sex toys stores in Latin America are not being able to bridge the gap between demand and supply. In April 2020, retailers had to put out-of-stock signs in front of their stores due to import & export restrictions worldwide. They are also facing intense competition due to high demand–supply gap.

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  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America sex toys market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America sex toys market size, by country, 2018-2030 (US$M)

Latin America Sex Toys Market Outlook Share, 2022 & 2030 (US$M)

Latin America sex toys market size, by country, 2018-2030 (US$M)

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