Europe Sex Toys Market Size & Outlook, 2022-2030
Europe sex toys market, 2018-2030 (US$M)
Related Markets
Europe sex toys market highlights
- The Europe sex toys market generated a revenue of USD 9,997.8 million in 2022.
- The market is expected to grow at a CAGR of 8.7% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
- Country-wise, Italy is expected to register the highest CAGR from 2023 to 2030.
Europe data book summary
| Market revenue in 2022 | USD 9,997.8 million |
| Market revenue in 2030 | USD 19,494.6 million |
| Growth rate | 8.7% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | E-Commerce |
| Historical data covered | 2018 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, Europe region accounted for 30.5% of the global sex toys market in 2022.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,934.6 million by 2030.
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Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 57.86% in 2022. Horizon Databook has segmented the Europe sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
European countries, such as Germany, Italy, France, the U.K., Denmark, and Belgium, are leading contributors in sex toys market. Traditional vibrators and dildos are most popular toys in these countries. Presence of some of the leading brands, such as LELO, Lovehoney, Durex, and Fun Factory, which cater to requirements of the European community, had positioned Europe as the second-largest market in 2019.
In English-speaking European countries, the use of sex toys is associated with sexual wellbeing and is common among adults. In countries such as Greece and Rome, sexual wellness products have ancient cultural history.
Dildos, artificial vaginas, penis rings, and bondage gear are popular among adults. Vibrators, lingerie, and new sex toys entered the European market in the 19th century and are frequently used by the younger populations.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe sex toys market , including forecasts for subscribers. This continent databook contains high-level insights into Europe sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe sex toys market size, by country, 2018-2030 (US$M)
Europe Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
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