Spain Sex Toys Market Size & Outlook, 2022-2030

The sex toys market in Spain is expected to reach a projected revenue of US$ 969.9 million by 2030. A compound annual growth rate of 9.9% is expected of Spain sex toys market from 2023 to 2030.
Revenue, 2022 (US$M)
$455.4
Forecast, 2030 (US$M)
$969.9
CAGR, 2023 - 2030
9.9%
Report Coverage
Spain

Spain sex toys market highlights

  • The Spain sex toys market generated a revenue of USD 455.4 million in 2022 and is expected to reach USD 969.9 million by 2030.
  • The Spain market is expected to grow at a CAGR of 9.9% from 2023 to 2030.
  • In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
  • E-Commerce is the most lucrative distribution channel segment registering the fastest growth during the forecast period.


Sex toys market data book summary

Market revenue in 2022USD 455.4 million
Market revenue in 2030USD 969.9 million
Growth rate9.9% (CAGR from 2022 to 2030)
Largest segmentE-commerce
Fastest growing segmentE-Commerce
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationE-Commerce, Specialty Stores, Mass Merchandizers
Key market players worldwideChurch & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe


Other key industry trends

  • In terms of revenue, Spain accounted for 1.4% of the global sex toys market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Russia sex toys market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 1,976.4 million by 2030.

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Sex Toys Market Companies

Name Profile # Employees HQ Website

Spain sex toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.


E-commerce was the largest segment with a revenue share of 58.72% in 2022. Horizon Databook has segmented the Spain sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.


In Spain, around 50% of the population has admitted to using sex toys for sexual enhancement. Women are more inclined toward purchasing sex toys for self-pleasure than men. However, men have also reported that use of sex toys for masturbation or partnered sex has provided them with a more satisfying sexual experience.

Furthermore, high demand from millennials & LGBTQ community and easy access to online stores that provide a range of sex toys are expected to boost the growth of sex toys market in Spain. More than 100 brands of sex toys are available in Spain that cater to the men’s and women’s demands.

Some of the widely used sex toys by women in Spain are Lelo’s INA Wave, Dame’s Eva, Fun Factory’s ShareVibe, and Je Joue Ami’s Progressive Pelvic Weights. Online stores such as Boudoir Boutique, International LOVECHERRY, and International Dreamlove S.L. have a significant presence in the market.

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Horizon Databook provides a detailed overview of country-level data and insights on the Spain sex toys market , including forecasts for subscribers. This country databook contains high-level insights into Spain sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Spain sex toys market size, by distribution channel, 2018-2030 (US$M)

Spain Sex Toys Market Outlook Share, 2022 & 2030 (US$M)

Spain sex toys market size, by distribution channel, 2018-2030 (US$M)

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