South Africa Sex Toys Market Size & Outlook, 2022-2030
South Africa sex toys market, 2018-2030 (US$M)
Related Markets
South Africa sex toys market highlights
- The South Africa sex toys market generated a revenue of USD 224.8 million in 2022 and is expected to reach USD 411.8 million by 2030.
- The South Africa market is expected to grow at a CAGR of 7.9% from 2023 to 2030.
- In terms of segment, e-commerce was the largest revenue generating distribution channel in 2022.
- Specialty Stores is the most lucrative distribution channel segment registering the fastest growth during the forecast period.
Sex toys market data book summary
| Market revenue in 2022 | USD 224.8 million |
| Market revenue in 2030 | USD 411.8 million |
| Growth rate | 7.9% (CAGR from 2022 to 2030) |
| Largest segment | E-commerce |
| Fastest growing segment | Specialty Stores |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | E-Commerce, Specialty Stores, Mass Merchandizers |
| Key market players worldwide | Church & Dwight Co Inc, Reckitt Benckiser Group PLC, LELO, TENGA, Lifestyles Healthcare, Doc Johnson Enterprises, BMS Factory, Fun Factory, We-Vibe |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.7% of the global sex toys market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, South Africa sex toys market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 411.8 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Sex Toys Market Scope
Sex Toys Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
South Africa sex toys market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sex toys market will help companies and investors design strategic landscapes.
E-commerce was the largest segment with a revenue share of 88.39% in 2022. Horizon Databook has segmented the South Africa sex toys market based on e-commerce, specialty stores, mass merchandizers covering the revenue growth of each sub-segment from 2018 to 2030.
According to a 2017 survey by South Africa’s largest sex toy company, Desir’s, around 77% of respondents reported using sex toys once in their life. Nearly 47% of respondents used sex toys multiple times a week for better sexual experience.
Moreover, the use of sex toys was associated with stronger orgasms for women, extended foreplay, and improved intimacy & arousal between couples. Vibrators, cock rings, dildos, and anal toys were the most frequently purchased products.
Moreover, online stores are preferred over brick-and-mortar stores in South Africa. Some of the leading stores in South Africa include My Sex Shop, Olivia Grey, Passionfruit Adult Sex Toys Shop, Yummy Lifestyle & Lingerie, OhGee.co.za, Play With Me, Zando, LadyJane.co.za, and ASE Products PTY Ltd.
Reasons to subscribe to South Africa sex toys market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of South Africa sex toys market databook
-
Our clientele includes a mix of sex toys market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa sex toys market , including forecasts for subscribers. This country databook contains high-level insights into South Africa sex toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
South Africa sex toys market size, by distribution channel, 2018-2030 (US$M)
South Africa Sex Toys Market Outlook Share, 2022 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
