Global Men’s Grooming Products Market Size & Outlook

The men’s grooming products industry worldwide is expected to reach a projected revenue of US$ 376,400.4 million by 2030. A compound annual growth rate of 8% is expected of the worldwide men’s grooming products industry from 2023 to 2030.
Revenue, 2022 (US$M)
$202,638.2
Forecast, 2030 (US$M)
$376,400.4
CAGR, 2023 - 2030
8%
Report Coverage
Worldwide

Global men’s grooming products market highlights

  • The global men’s grooming products market generated a revenue of USD 202,638.2 million in 2022 and is expected to reach USD 376,400.4 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 8% by 2030.
  • In terms of segment, skin care accounted for a revenue of USD 67,433.7 million in 2022.
  • Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2022.
  • Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 202,638.2 million
Market revenue in 2030USD 376,400.4 million
Growth rate8% (CAGR from 2022 to 2030)
Largest segmentSkin care
Fastest growing segmentHair Styling
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSkin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics

Other key industry trends

  • In terms of revenue, the North America accounted for 24.6% of the global men’s grooming products market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Brazil is the fastest growing regional market and is projected to reach USD 6,342.2 million by 2030.

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Men’s Grooming Products Market Companies

Name Profile # Employees HQ Website

Global men’s grooming products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.


Skin care was the largest segment with a revenue share of 33.28% in 2022. Horizon Databook has segmented the Global men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.


  • Global Men’s Grooming Products Product Outlook (Revenue, USD Million, 2017-2030)
    • Skin Care
    • Hair Styling
    • Shave/Beard Care
    • Accessories
    • Color Cosmetics
  • Global Men’s Grooming Products Type Outlook (Revenue, USD Million, 2017-2030)
    • Mass
    • Premium
  • Global Men’s Grooming Products Distribution Channel Outlook (Revenue, USD Million, 2017-2030)
    • Supermarkets & Hypermarkets
    • Online
    • Others

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Target buyers of Global men’s grooming products market databook

  • Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global men’s grooming products market , including forecasts for subscribers. This global databook contains high-level insights into Global men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Global men’s grooming products market size, by region, 2017-2030 (US$M)

Top 10 countries: Men’s grooming products market size, 2022 (US$M)

Global men’s grooming products market share, by product, 2022 & 2030 (%, US$M)

Men’s grooming products market: Opportunity assessment by country

Global men’s grooming products market, by region, 2022 (US$M)

Global men’s grooming products market size, by region, 2017-2030 (US$M)

Product 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 37,488.5 40,860.0 44,146.7 41,328.0 46,268.5 49,897.0 53,840.6 58,129.1 62,795.5 67,875.9 73,410.3 79,442.8 86,022.2 92,456.6 8.0%
Europe 40,814.9 44,166.7 47,376.0 44,030.5 48,936.4 52,489.0 56,332.0 60,491.3 64,995.6 69,876.4 75,168.2 80,909.0 87,140.7 94,543.4 7.6%
Asia Pacific 57,502.8 62,961.1 68,318.5 64,231.1 72,214.8 78,250.4 84,838.3 92,033.1 99,895.2 108,491.6 117,896.3 128,191.3 139,467.7 151,491.3 8.6%
Latin America 7,858.8 8,458.7 9,024.0 8,340.4 9,217.6 9,820.1 10,468.4 11,166.6 11,918.8 12,729.8 13,604.6 14,548.9 15,568.8 16,637.1 6.8%
MEA 9,823.8 10,545.2 11,219.0 10,340.0 11,394.4 12,181.7 13,024.0 13,924.9 14,888.5 15,919.1 17,021.1 18,199.4 19,458.9 21,272.0 7.2%
Overall 153,488.8 166,991.7 180,084.2 168,269.9 188,031.6 202,638.2 218,503.2 235,745.0 254,493.6 274,892.7 297,100.4 321,291.4 347,658.3 376,400.4 8.1%

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