Japan Men’s Grooming Products Market Size & Outlook
Japan men’s grooming products market, 2017-2030 (US$M)
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Japan men’s grooming products market highlights
- The Japan men’s grooming products market generated a revenue of USD 11,619.7 million in 2022 and is expected to reach USD 24,786.1 million by 2030.
- The Japan market is expected to grow at a CAGR of 9.9% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
Men’s grooming products market data book summary
| Market revenue in 2022 | USD 11,619.7 million |
| Market revenue in 2030 | USD 24,786.1 million |
| Growth rate | 9.9% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, Japan accounted for 5.7% of the global men’s grooming products market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China men’s grooming products market is projected to lead the regional market in terms of revenue in 2030.
- Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 24,786.1 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
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Japan men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 33.83% in 2022. Horizon Databook has segmented the Japan men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
The rise of social media and beauty influencers has driven awareness and interest in men’s grooming products in Japan. Moreover, a growing focus on maintaining a professional appearance has spurred the demand for high-quality grooming products among men. Rising disposable income and a willingness to spend on effective skincare products have also benefited this market.
The Men's Beauty White Paper also showed that an increasing number of are becoming comfortable with consistently taking care of their skin. And while many of these consumers purchased products exclusively for men, they were not considerably affected by the product's gender classification.
In Japan, many market players are partnering with beauty influencers to co-create men's grooming products. For instance, in December 2022, Kao Corporation, a Japan-based cosmetics and chemicals manufacturer, introduced its Gen Z-focused skincare brand, Unlics, designed specifically for men. The brand's debut featured two products.
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Target buyers of Japan men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan men’s grooming products market , including forecasts for subscribers. This country databook contains high-level insights into Japan men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Japan men’s grooming products market size, by product, 2017-2030 (US$M)
Japan Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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