Latin America Men’s Grooming Products Market Size & Outlook
Latin America men’s grooming products market, 2017-2030 (US$M)
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Latin America men’s grooming products market highlights
- The Latin America men’s grooming products market generated a revenue of USD 9,820.1 million in 2022.
- The market is expected to grow at a CAGR of 6.8% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.
Latin America data book summary
| Market revenue in 2022 | USD 9,820.1 million |
| Market revenue in 2030 | USD 16,637.1 million |
| Growth rate | 6.8% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, Latin America region accounted for 4.8% of the global men’s grooming products market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 151,491.3 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 33.43% in 2022. Horizon Databook has segmented the Latin America men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
Manufacturers of men’s grooming products are actively focusing on creating products that combine natural and organic ingredients to appeal to new customer segments in Central & South America. In addition, men across the region have been embracing value-for-money skincare and cosmetic products that offer the benefits of premium products but at more affordable prices.
One of the most popular grooming products used by men is shaving essentials, and many key players in the market have been launching new and innovative products to cater to varied consumer needs. For instance, Barbearia Skala offers a beard balm that not only softens and moisturizes the beard and face but can also be used as an aftershave to soothe the skin and heal nicks and cuts while shaving.
The balm contains anti-bacterial ingredients like calendula, castor oil, and aloe vera, is vegan, and is free from sulfates, parabens, petrolatum, and silicon. Apart from the vast range of shaving products available for men, including oils, balms, soaps, foams, aftershaves, waxes, lotions, shampoos, and conditioners, there is also a high demand for hair care products, such as semi-permanent and temporary colors, waxes, treatments, and styling products.
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Target buyers of Latin America men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America men’s grooming products market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America men’s grooming products market size, by country, 2017-2030 (US$M)
Latin America Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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