U.S. Men’s Grooming Products Market Size & Outlook
U.S. men’s grooming products market, 2017-2030 (US$M)
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U.S. men’s grooming products market highlights
- The U.S. men’s grooming products market generated a revenue of USD 43,052.0 million in 2022 and is expected to reach USD 81,051.1 million by 2030.
- The U.S. market is expected to grow at a CAGR of 8.2% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
Men’s grooming products market data book summary
| Market revenue in 2022 | USD 43,052.0 million |
| Market revenue in 2030 | USD 81,051.1 million |
| Growth rate | 8.2% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, U.S. accounted for 21.2% of the global men’s grooming products market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. men’s grooming products market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 81,051.1 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 32.83% in 2022. Horizon Databook has segmented the U.S. men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
The increasing awareness of health and wellness has prompted American men to pay more attention to skincare and grooming. Men in the U.S. are becoming increasingly open to experimenting with new and upcoming personal care products and globally recognized services.
This trend is increasingly apparent in cities like New York, Los Angeles, and Miami, which are some of the largest markets for personal care services in the country. Several men in the country are opting for unique and high-quality grooming brands and do not mind paying a higher price for these products.
Most manufacturers have been adopting cruelty-free production as a thumb rule. Customers have become increasingly aware of animal rights. Thus, manufacturers avoid sourcing as well as testing their products on animals. This has led to the increased popularity of natural, organic, herbal, and vegan grooming products. These products are also safe for the environment, and, thus, have been gaining more popularity.
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Target buyers of U.S. men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. men’s grooming products market , including forecasts for subscribers. This country databook contains high-level insights into U.S. men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. men’s grooming products market size, by product, 2017-2030 (US$M)
U.S. Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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