China Men’s Grooming Products Market Size & Outlook
China men’s grooming products market, 2017-2030 (US$M)
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China men’s grooming products market highlights
- The China men’s grooming products market generated a revenue of USD 27,332.2 million in 2022 and is expected to reach USD 51,325.8 million by 2030.
- The China market is expected to grow at a CAGR of 8.2% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
Men’s grooming products market data book summary
| Market revenue in 2022 | USD 27,332.2 million |
| Market revenue in 2030 | USD 51,325.8 million |
| Growth rate | 8.2% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, China accounted for 13.5% of the global men’s grooming products market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China men’s grooming products market is projected to lead the regional market in terms of revenue in 2030.
- Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 24,786.1 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
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China men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 32.83% in 2022. Horizon Databook has segmented the China men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
Chinese customers are increasingly supporting male grooming and cosmetics companies, driven by the breakdown of traditional gender norms and the availability of a wider range of products online. In 2022, during Alibaba's six-day Valentine's Day sale on Tmall, purchases of haircare and shaving goods for men surged by approximately 30% compared to the previous year (2021).
Also, male shoppers often face challenges in understanding where to start when it comes to grooming. To address this, Hawkins & Brimble offers product packages to simplify the learning process, helping customers pair different haircare sprays and pomades.
The men's grooming market in China is experiencing substantial growth across all age groups, with a notable surge in demand from Gen Z consumers. Key players in the industry have recognized this trend and are responding by offering products specifically targeted towards the preferences and needs of Gen Z customers.
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Target buyers of China men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China men’s grooming products market , including forecasts for subscribers. This country databook contains high-level insights into China men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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China men’s grooming products market size, by product, 2017-2030 (US$M)
China Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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