Middle East & Africa Men’s Grooming Products Market Size & Outlook
Middle East & Africa men’s grooming products market, 2017-2030 (US$M)
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MEA men’s grooming products market highlights
- The MEA men’s grooming products market generated a revenue of USD 12,181.7 million in 2022.
- The market is expected to grow at a CAGR of 7.2% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.
MEA data book summary
| Market revenue in 2022 | USD 12,181.7 million |
| Market revenue in 2030 | USD 21,272.0 million |
| Growth rate | 7.2% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, MEA region accounted for 6.0% of the global men’s grooming products market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 151,491.3 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Middle East & Africa men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 33.83% in 2022. Horizon Databook has segmented the Middle East & Africa men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
Rising awareness of the availability of various skincare, haircare, and body care products through online platforms, magazines, and TV advertisements is driving product uptake among male consumers across the region. Moisturizers and lotions for acne-prone skin are especially popular in this market.
Companies have been focusing on innovative strategies, launching new products, introducing unique ad campaigns, and conducting sponsored events to attract new customers. For instance, the launch of Dior Beauty's Sauvage fragrance for men was celebrated in November 2021 at an extravagant event held in AlUla, Saudi Arabia.
The star-studded launch was held outdoors amidst the city's cliffs and mountains, with “Dior” projected onto the iconic Elephant Rock. The new fragrance was inspired “by the desert in the magical hour of twilight,” making AlUla the perfect location for the event.
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Target buyers of Middle East & Africa men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa men’s grooming products market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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MEA men’s grooming products market size, by country, 2017-2030 (US$M)
Middle East & Africa Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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