Australia Men’s Grooming Products Market Size & Outlook
Australia men’s grooming products market, 2017-2030 (US$M)
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Australia men’s grooming products market highlights
- The Australia men’s grooming products market generated a revenue of USD 4,393.4 million in 2022 and is expected to reach USD 8,007.0 million by 2030.
- The Australia market is expected to grow at a CAGR of 7.8% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
Men’s grooming products market data book summary
| Market revenue in 2022 | USD 4,393.4 million |
| Market revenue in 2030 | USD 8,007.0 million |
| Growth rate | 7.8% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, Australia accounted for 2.2% of the global men’s grooming products market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China men’s grooming products market is projected to lead the regional market in terms of revenue in 2030.
- Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 24,786.1 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Australia men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 32.83% in 2022. Horizon Databook has segmented the Australia men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
A growing number of companies have been venturing into the men's grooming market in Australia, with men's skin care and hair care being the most successful categories. Australians are known for their straightforward and uncomplicated approach to beauty and grooming, and beauty brands in the country have the chance to capitalize on their local reputation, a strategy that has proven successful for emerging competitors.
Some of the men’s skincare brands available in Australia are Hunter Lab Co., SKiN by Gillette, Bulldog Skincare, Appelles Apothecary & Lab, Antipodes, and Aesop. In the past few years, several non-cosmetic brands, such as Swisse, Tradie, and Victoria Bitter, have diversified into the Australian men's grooming market.
In 2022, Victoria Bitter introduced its VB for Men range, featuring bath, shower, and skincare products infused with freeze-dried VB beer. The range includes an exfoliating scrub and face moisturizer, which help men refresh, relax and restore after a long hard day. Victoria Bitter is a lager produced by Carlton & United Breweries in Melbourne, Australia.
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Target buyers of Australia men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Australia men’s grooming products market , including forecasts for subscribers. This country databook contains high-level insights into Australia men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Australia men’s grooming products market size, by product, 2017-2030 (US$M)
Australia Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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