Market revenue in 2022 | USD 78,250.4 million |
Market revenue in 2030 | USD 151,491.3 million |
Growth rate | 8.6% (CAGR from 2022 to 2030) |
Largest segment | Skin care |
Fastest growing segment | Hair Styling |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 33.27% in 2022. Horizon Databook has segmented the Asia Pacific men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
Consumers' growing awareness of the need of personal care is a major driver of regional market expansion. The complexity of men's skincare routines has increased over the past few years, and as a result, a number of startups have emerged to meet the growing demand and unmet needs in this industry.
For instance, in September 2021, U.S.-based Manscaped expanded its business to the men’s grooming market in the Asia Pacific. The direct-to-consumer brand has a diversified portfolio with its products available in over 30 countries, including Canada, the U.S., South Africa, New Zealand, and Australia.
Due to the rising demand for organic skincare products among men in this region, international brands are actively introducing their skincare offerings to meet the growing consumer demand. In November 2020, Beiersdorf AG launched a unisex skincare brand called Chaul, for Asian markets. Products from the high-end face-care line contains fermented tea. It was first made available in South Korea.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific men’s grooming products market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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