Asia Pacific Men’s Grooming Products Market Size & Outlook

The men’s grooming products market in Asia Pacific is expected to reach a projected revenue of US$ 151,491.3 million by 2030. A compound annual growth rate of 8.6% is expected of Asia Pacific men’s grooming products market from 2023 to 2030.
Revenue, 2022 (US$M)
$78,250.4
Forecast, 2030 (US$M)
$151,491.3
CAGR, 2023 - 2030
8.6%
Report Coverage
Asia Pacific

Asia Pacific men’s grooming products market highlights

  • The Asia Pacific men’s grooming products market generated a revenue of USD 78,250.4 million in 2022.
  • The market is expected to grow at a CAGR of 8.6% from 2023 to 2030.
  • In terms of segment, skin care was the largest revenue generating product in 2022.
  • Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Japan is expected to register the highest CAGR from 2023 to 2030.


Asia Pacific data book summary

Market revenue in 2022USD 78,250.4 million
Market revenue in 2030USD 151,491.3 million
Growth rate8.6% (CAGR from 2022 to 2030)
Largest segmentSkin care
Fastest growing segmentHair Styling
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSkin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics
Key market players worldwideBeiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 38.6% of the global men’s grooming products market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 151,491.3 million by 2030.

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Men’s Grooming Products Market Companies

Name Profile # Employees HQ Website

Asia Pacific men’s grooming products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.


Skin care was the largest segment with a revenue share of 33.27% in 2022. Horizon Databook has segmented the Asia Pacific men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.


Consumers' growing awareness of the need of personal care is a major driver of regional market expansion. The complexity of men's skincare routines has increased over the past few years, and as a result, a number of startups have emerged to meet the growing demand and unmet needs in this industry.

For instance, in September 2021, U.S.-based Manscaped expanded its business to the men’s grooming market in the Asia Pacific. The direct-to-consumer brand has a diversified portfolio with its products available in over 30 countries, including Canada, the U.S., South Africa, New Zealand, and Australia.

Due to the rising demand for organic skincare products among men in this region, international brands are actively introducing their skincare offerings to meet the growing consumer demand. In November 2020, Beiersdorf AG launched a unisex skincare brand called Chaul, for Asian markets. Products from the high-end face-care line contains fermented tea. It was first made available in South Korea.

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Target buyers of Asia Pacific men’s grooming products market databook

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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific men’s grooming products market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific men’s grooming products market size, by country, 2017-2030 (US$M)

Asia Pacific Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)

Asia Pacific men’s grooming products market size, by country, 2017-2030 (US$M)

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