Europe Men’s Grooming Products Market Size & Outlook
Europe men’s grooming products market, 2017-2030 (US$M)
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Europe men’s grooming products market highlights
- The Europe men’s grooming products market generated a revenue of USD 52,489.0 million in 2022.
- The market is expected to grow at a CAGR of 7.6% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2023 to 2030.
Europe data book summary
| Market revenue in 2022 | USD 52,489.0 million |
| Market revenue in 2030 | USD 94,543.4 million |
| Growth rate | 7.6% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, Europe region accounted for 25.9% of the global men’s grooming products market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 151,491.3 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 33.46% in 2022. Horizon Databook has segmented the Europe men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
Grooming products in Europe have been typically associated with women as the European beauty & personal care industry has been conventionally producing female-centric products. However, the rising importance of physical attractiveness among men and the increasing demand for gender-based cosmetic & personal care products have encouraged numerous brands to target male consumers across Europe.
Germany and the U.K. are among the largest domestic markets for men’s grooming products in the region. Increasing investments from non-European brands are expected to enhance the competitiveness of the European men’s grooming products market in the foreseeable future.
For instance, in March 2020, Bulk Homme, a Japanese skincare brand for men, announced that it would be expanding its product offerings to Europe by launching its products through online platforms as well as high-end retail stores & department stores in France and the U.K. The products to be launched included a toner, face wash, shampoo, lotion, scalp serum, and treatment product, all containing natural ingredients.
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Target buyers of Europe men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe men’s grooming products market , including forecasts for subscribers. This continent databook contains high-level insights into Europe men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Europe men’s grooming products market size, by country, 2017-2030 (US$M)
Europe Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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