North America Men’s Grooming Products Market Size & Outlook
North America men’s grooming products market, 2017-2030 (US$M)
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North America men’s grooming products market highlights
- The North America men’s grooming products market generated a revenue of USD 49,897.0 million in 2022.
- The market is expected to grow at a CAGR of 8% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.
North America data book summary
| Market revenue in 2022 | USD 49,897.0 million |
| Market revenue in 2030 | USD 92,456.6 million |
| Growth rate | 8% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, North America region accounted for 24.6% of the global men’s grooming products market in 2022.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 151,491.3 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
North America men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 32.93% in 2022. Horizon Databook has segmented the North America men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
The rapidly increasing number of appearance-conscious men and the growing adoption of grooming products among middle- and high-income individuals are factors supporting the sales of men’s grooming products in the region. The presence of established manufacturers such as Procter & Gamble and Unilever, along with the growing infrastructure for retailers, is expected to further support market growth.
American males have steadily increased their spending on personal care and cosmetic products over the past ten years. They are moving beyond traditional grooming options like shaving tools and beard care. Manufacturers in the region are securing investments to expand their product offerings and presence to leverage this emerging trend.
For instance, Cleverman, a men's grooming start-up offering custom beard and hair color treatments, has secured USD 1.8 million in venture funding. The money would be used to increase brand awareness, expand e-commerce, and engage in research and product development.
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Target buyers of North America men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America men’s grooming products market , including forecasts for subscribers. This continent databook contains high-level insights into North America men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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North America men’s grooming products market size, by country, 2017-2030 (US$M)
North America Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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