Brazil Men’s Grooming Products Market Size & Outlook
Brazil men’s grooming products market, 2017-2030 (US$M)
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Brazil men’s grooming products market highlights
- The Brazil men’s grooming products market generated a revenue of USD 3,857.0 million in 2022 and is expected to reach USD 6,342.2 million by 2030.
- The Brazil market is expected to grow at a CAGR of 6.4% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
Men’s grooming products market data book summary
| Market revenue in 2022 | USD 3,857.0 million |
| Market revenue in 2030 | USD 6,342.2 million |
| Growth rate | 6.4% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, Brazil accounted for 1.9% of the global men’s grooming products market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil men’s grooming products market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 6,342.2 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 32.83% in 2022. Horizon Databook has segmented the Brazil men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
According to a 2019 report of the Sao Paulo Trade Museum published by KOTRA, the Brazilian market for men’s cosmetics has been actively expanding, as a rising number of men in the country are concerned about cosmetology. The number of male consumers purchasing cosmetic products is on the rise, and companies are actively focusing on research and development to meet this growing demand.
As per Sebrae, a Brazilian organization that focuses on the research, development, and promotion of small enterprises, the men's cosmetics market in Brazil has witnessed significant growth over the last few years, and in 2021, the country was slated to become the largest men's cosmetics market in the world.
Shaving, hairdressing, hair removal, skin cleaning, and aromatherapy are not just popular in barbershops; an increasing number of men have been taking an interest in self-grooming routines even at home. This has driven the demand for various grooming products in the market.
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Target buyers of Brazil men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil men’s grooming products market , including forecasts for subscribers. This country databook contains high-level insights into Brazil men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil men’s grooming products market size, by product, 2017-2030 (US$M)
Brazil Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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