Germany Men’s Grooming Products Market Size & Outlook
Germany men’s grooming products market, 2017-2030 (US$M)
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Germany men’s grooming products market highlights
- The Germany men’s grooming products market generated a revenue of USD 14,288.9 million in 2022 and is expected to reach USD 26,181.5 million by 2030.
- The Germany market is expected to grow at a CAGR of 7.9% from 2023 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2022.
- Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.
Men’s grooming products market data book summary
| Market revenue in 2022 | USD 14,288.9 million |
| Market revenue in 2030 | USD 26,181.5 million |
| Growth rate | 7.9% (CAGR from 2022 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Styling |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
| Key market players worldwide | Beiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group |
Other key industry trends
- In terms of revenue, Germany accounted for 7.1% of the global men’s grooming products market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Germany men’s grooming products market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 19,542.8 million by 2030.
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Men’s Grooming Products Market Scope
Men’s Grooming Products Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany men’s grooming products market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 32.83% in 2022. Horizon Databook has segmented the Germany men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.
Increasing awareness of personal hygiene and overall wellness has prompted men across Germany to pay more attention to skincare and grooming to maintain a youthful appearance and improve selfconfidence. Men in the country are becoming increasingly open to experimenting with globally recognized new and upcoming personal care products and services.
The German grooming market has evolved from being solely female-oriented to presenting considerable business opportunities in the men's segment. However, prospective brands need to focus on offering value in their product offerings, as men in the country tend to prefer functionality over indulgence, even if it means paying premium prices for effective and high-quality grooming products.
Most grooming product manufacturers have been adopting cruelty-free production as a thumb rule. Customers have become increasingly aware of animal rights and well-being and as a result, manufacturers avoid sourcing as well as testing their products on animals. This has also led to the increased popularity of natural, organic, herbal, and vegan grooming products that are safe for consumers and the environment.
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Target buyers of Germany men’s grooming products market databook
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Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany men’s grooming products market , including forecasts for subscribers. This country databook contains high-level insights into Germany men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Germany men’s grooming products market size, by product, 2017-2030 (US$M)
Germany Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)
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