South Africa Men’s Grooming Products Market Size & Outlook

The men’s grooming products market in South Africa is expected to reach a projected revenue of US$ 3,698.6 million by 2030. A compound annual growth rate of 7.7% is expected of South Africa men’s grooming products market from 2023 to 2030.
Revenue, 2022 (US$M)
$2,041.4
Forecast, 2030 (US$M)
$3,698.6
CAGR, 2023 - 2030
7.7%
Report Coverage
South Africa

South Africa men’s grooming products market highlights

  • The South Africa men’s grooming products market generated a revenue of USD 2,041.4 million in 2022 and is expected to reach USD 3,698.6 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 7.7% from 2023 to 2030.
  • In terms of segment, skin care was the largest revenue generating product in 2022.
  • Hair Styling is the most lucrative product segment registering the fastest growth during the forecast period.


Men’s grooming products market data book summary

Market revenue in 2022USD 2,041.4 million
Market revenue in 2030USD 3,698.6 million
Growth rate7.7% (CAGR from 2022 to 2030)
Largest segmentSkin care
Fastest growing segmentHair Styling
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSkin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics
Key market players worldwideBeiersdorf AG, Procter & Gamble Co, L'Oreal SA, Shiseido Co Ltd, Colgate-Palmolive Co, Kao Corp, The Estee Lauder Companies Inc Class A, Reckitt Benckiser Group PLC, Coty Inc Class A, Vi-john Group


Other key industry trends

  • In terms of revenue, South Africa accounted for 1.0% of the global men’s grooming products market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa men’s grooming products market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 3,698.6 million by 2030.

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Men’s Grooming Products Market Companies

Name Profile # Employees HQ Website

South Africa men’s grooming products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to men’s grooming products market will help companies and investors design strategic landscapes.


Skin care was the largest segment with a revenue share of 33.82% in 2022. Horizon Databook has segmented the South Africa men’s grooming products market based on skin care, hair styling, shave/beard care, accessories, color cosmetics covering the revenue growth of each sub-segment from 2017 to 2030.


South Africa is rapidly becoming a lucrative market for beauty and personal care companies owing to the shift in consumer preferences and the increasing popularity of male grooming products and services. The opportunities presented by this market are also evident from the fact that the men's skincare category has been experiencing rapid growth in retail stores nationwide.

According to B2B Central, a prominent news platform for business professionals, male grooming was the fastest-growing segment in South Africa in June 2022, a trend that was noted globally as well. While the growth has been remarkable, there is still a need for an increase in retail shelf space to accommodate the rising demand for men's personal care products.

Legends Barbershop, a local men’s skin and hair care brand, has experienced substantial growth in the grooming products market. The brand was originally renowned for establishing leading barbershops in South Africa and Botswana; today, it has expanded its reach by entering the men's care products market with a diverse product range that is accessible in Dis-Chem pharmacy stores nationwide.

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Target buyers of South Africa men’s grooming products market databook

  • Our clientele includes a mix of men’s grooming products market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa men’s grooming products market , including forecasts for subscribers. This country databook contains high-level insights into South Africa men’s grooming products market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa men’s grooming products market size, by product, 2017-2030 (US$M)

South Africa Men’s Grooming Products Market Outlook Share, 2022 & 2030 (US$M)

South Africa men’s grooming products market size, by product, 2017-2030 (US$M)

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