U.S. Anime Merchandising Market Size & Outlook, 2023-2030
U.S. anime merchandising market, 2018-2030 (US$M)
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U.S. anime merchandising market highlights
- The U.S. anime merchandising market generated a revenue of USD 677.4 million in 2023 and is expected to reach USD 1,372.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 10.6% from 2024 to 2030.
- In terms of segment, figurine was the largest revenue generating product in 2023.
- Books is the most lucrative product segment registering the fastest growth during the forecast period.
Anime merchandising market data book summary
| Market revenue in 2023 | USD 677.4 million |
| Market revenue in 2030 | USD 1,372.8 million |
| Growth rate | 10.6% (CAGR from 2023 to 2030) |
| Largest segment | Figurine |
| Fastest growing segment | Books |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Figurine, Clothing, Books, Board Games and Toys, Posters |
| Key market players worldwide | BANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom |
Other key industry trends
- In terms of revenue, U.S. accounted for 6.8% of the global anime merchandising market in 2023.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. anime merchandising market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 967.0 million by 2030.
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Anime Merchandising Market Scope
Anime Merchandising Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. anime merchandising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.
Figurine was the largest segment with a revenue share of 36.65% in 2023. Horizon Databook has segmented the U.S. anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.
The growing popularity of anime around the world has provided profitable opportunities for the anime merchandise sector. Selling products is a significant element of the anime market and is likely to develop significantly in the coming years. Anime enthusiasts are increasingly interested in purchasing products linked to their favorite shows.
Several fans believe that merchandising is critical to maintaining the fan community and supporting the anime industry. Another factor contributing to increased anime merchandising is the rising number of conventions such as FanimeCon (held in California), Sakura Expo (held in Japan), and across the world.
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Target buyers of U.S. anime merchandising market databook
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Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. anime merchandising market , including forecasts for subscribers. This country databook contains high-level insights into U.S. anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. anime merchandising market size, by product, 2018-2030 (US$M)
U.S. Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
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