Mexico Anime Merchandising Market Size & Outlook

The anime merchandising market in Mexico is expected to reach a projected revenue of US$ 157.7 million by 2030. A compound annual growth rate of 11.5% is expected of Mexico anime merchandising market from 2024 to 2030.
Revenue, 2023 (US$M)
$73.5
Forecast, 2030 (US$M)
$157.7
CAGR, 2024 - 2030
11.5%
Report Coverage
Mexico

Mexico anime merchandising market highlights

  • The Mexico anime merchandising market generated a revenue of USD 73.5 million in 2023 and is expected to reach USD 157.7 million by 2030.
  • The Mexico market is expected to grow at a CAGR of 11.5% from 2024 to 2030.
  • In terms of segment, figurine was the largest revenue generating product in 2023.
  • Posters is the most lucrative product segment registering the fastest growth during the forecast period.


Anime merchandising market data book summary

Market revenue in 2023USD 73.5 million
Market revenue in 2030USD 157.7 million
Growth rate11.5% (CAGR from 2023 to 2030)
Largest segmentFigurine
Fastest growing segmentPosters
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFigurine, Clothing, Books, Board Games and Toys, Posters
Key market players worldwideBANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom


Other key industry trends

  • In terms of revenue, Mexico accounted for 0.7% of the global anime merchandising market in 2023.
  • Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Mexico anime merchandising market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 92.7 million by 2030.

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Anime Merchandising Market Companies

Name Profile # Employees HQ Website

Mexico anime merchandising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.


Figurine was the largest segment with a revenue share of 37.96% in 2023. Horizon Databook has segmented the Mexico anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.


The country has a trend of anime merchandising which includes officially licensed figurines and collectibles. The artistic component of anime makes is a huge part of enjoyment among the audience. It comprises mostly 2D drawings and 3D for complex scenes. Animators employ 3D animation, brilliant colors, and special effects to create striking images and depict exaggerated fight scenes, feelings, and characters.

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Target buyers of Mexico anime merchandising market databook

  • Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Mexico anime merchandising market , including forecasts for subscribers. This country databook contains high-level insights into Mexico anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Mexico anime merchandising market size, by product, 2018-2030 (US$M)

Mexico Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)

Mexico anime merchandising market size, by product, 2018-2030 (US$M)

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