Germany Anime Merchandising Market Size & Outlook

The anime merchandising market in Germany is expected to reach a projected revenue of US$ 276.5 million by 2030. A compound annual growth rate of 11.3% is expected of Germany anime merchandising market from 2024 to 2030.
Revenue, 2023 (US$M)
$130.6
Forecast, 2030 (US$M)
$276.5
CAGR, 2024 - 2030
11.3%
Report Coverage
Germany

Germany anime merchandising market highlights

  • The Germany anime merchandising market generated a revenue of USD 130.6 million in 2023 and is expected to reach USD 276.5 million by 2030.
  • The Germany market is expected to grow at a CAGR of 11.3% from 2024 to 2030.
  • In terms of segment, figurine was the largest revenue generating product in 2023.
  • Books is the most lucrative product segment registering the fastest growth during the forecast period.


Anime merchandising market data book summary

Market revenue in 2023USD 130.6 million
Market revenue in 2030USD 276.5 million
Growth rate11.3% (CAGR from 2023 to 2030)
Largest segmentFigurine
Fastest growing segmentBooks
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFigurine, Clothing, Books, Board Games and Toys, Posters
Key market players worldwideBANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom


Other key industry trends

  • In terms of revenue, Germany accounted for 1.3% of the global anime merchandising market in 2023.
  • Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
  • In Europe, France anime merchandising market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 276.5 million by 2030.

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Anime Merchandising Market Companies

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Germany anime merchandising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.


Figurine was the largest segment with a revenue share of 36.83% in 2023. Horizon Databook has segmented the Germany anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.


The country’s market strength is attributed to the trend of viewers using online modes for consumption of anime and due to the popularity of action & adventure genre anime.

Additionally, the trend of high-resolution anime available to stream due to highspeed internet in the country is expected to drive the market growth. For instance, according to Ookla, LLC, the fastest mobile operator provided an average download speed of 90.33 Mbps in the fourth quarter of 2022 in Germany.

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Target buyers of Germany anime merchandising market databook

  • Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany anime merchandising market , including forecasts for subscribers. This country databook contains high-level insights into Germany anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Germany anime merchandising market size, by product, 2018-2030 (US$M)

Germany Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)

Germany anime merchandising market size, by product, 2018-2030 (US$M)

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