Asia Pacific Anime Merchandising Market Size & Outlook

The anime merchandising market in Asia Pacific is expected to reach a projected revenue of US$ 13,249.1 million by 2030. A compound annual growth rate of 8.7% is expected of Asia Pacific anime merchandising market from 2024 to 2030.
Revenue, 2023 (US$M)
$7,388.1
Forecast, 2030 (US$M)
$13,249.1
CAGR, 2024 - 2030
8.7%
Report Coverage
Asia Pacific

Asia Pacific anime merchandising market highlights

  • The Asia Pacific anime merchandising market generated a revenue of USD 7,388.1 million in 2023.
  • The market is expected to grow at a CAGR of 8.7% from 2024 to 2030.
  • In terms of segment, figurine was the largest revenue generating product in 2023.
  • Books is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.


Asia Pacific data book summary

Market revenue in 2023USD 7,388.1 million
Market revenue in 2030USD 13,249.1 million
Growth rate8.7% (CAGR from 2023 to 2030)
Largest segmentFigurine
Fastest growing segmentBooks
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFigurine, Clothing, Books, Board Games and Toys, Posters
Key market players worldwideBANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 74.2% of the global anime merchandising market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 2,339.8 million by 2030.

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Anime Merchandising Market Companies

Name Profile # Employees HQ Website

Asia Pacific anime merchandising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.


Figurine was the largest segment with a revenue share of 37.87% in 2023. Horizon Databook has segmented the Asia Pacific anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.


High-speed internet connectivity has become standard for both businesses and individuals due to the ongoing digitization. The continued development of high-speed data networks, as well as the resulting increase in data usage, are particularly fostering the proliferation of anime-based content including T.V. series and movies on Over-the-top (OTT) platforms.

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Target buyers of Asia Pacific anime merchandising market databook

  • Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific anime merchandising market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific anime merchandising market size, by country, 2018-2030 (US$M)

Asia Pacific Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific anime merchandising market size, by country, 2018-2030 (US$M)

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