Europe Anime Merchandising Market Size & Outlook

The anime merchandising market in Europe is expected to reach a projected revenue of US$ 2,067.9 million by 2030. A compound annual growth rate of 10.3% is expected of Europe anime merchandising market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,040.6
Forecast, 2030 (US$M)
$2,067.9
CAGR, 2024 - 2030
10.3%
Report Coverage
Europe

Europe anime merchandising market highlights

  • The Europe anime merchandising market generated a revenue of USD 1,040.6 million in 2023.
  • The market is expected to grow at a CAGR of 10.3% from 2024 to 2030.
  • In terms of segment, figurine was the largest revenue generating product in 2023.
  • Books is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 1,040.6 million
Market revenue in 2030USD 2,067.9 million
Growth rate10.3% (CAGR from 2023 to 2030)
Largest segmentFigurine
Fastest growing segmentBooks
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFigurine, Clothing, Books, Board Games and Toys, Posters
Key market players worldwideBANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom


Other key industry trends

  • In terms of revenue, Europe region accounted for 10.5% of the global anime merchandising market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 2,339.8 million by 2030.

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Anime Merchandising Market Companies

Name Profile # Employees HQ Website

Europe anime merchandising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.


Figurine was the largest segment with a revenue share of 37.56% in 2023. Horizon Databook has segmented the Europe anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.


The artistic component of anime makes is a huge part of enjoyment among the audience. It comprises mostly 2D drawings and 3D for complex scenes. Animators employ 3D animation, brilliant colors, and special effects to create striking images and depict exaggerated fight scenes, feelings, and characters.

The intriguing experiences offered by the anime titles have created lucrative opportunities for the merchandise manufacturers as consumers are showing greater inclination toward owning apparels, figurines, collectibles, accessories, etc. featuring their favorite anime characters.

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Target buyers of Europe anime merchandising market databook

  • Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe anime merchandising market , including forecasts for subscribers. This continent databook contains high-level insights into Europe anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe anime merchandising market size, by country, 2018-2030 (US$M)

Europe Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)

Europe anime merchandising market size, by country, 2018-2030 (US$M)

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