North America Anime Merchandising Market Size & Outlook

The anime merchandising market in North America is expected to reach a projected revenue of US$ 2,339.8 million by 2030. A compound annual growth rate of 11.9% is expected of North America anime merchandising market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,062.0
Forecast, 2030 (US$M)
$2,339.8
CAGR, 2024 - 2030
11.9%
Report Coverage
North America

North America anime merchandising market highlights

  • The North America anime merchandising market generated a revenue of USD 1,062.0 million in 2023.
  • The market is expected to grow at a CAGR of 11.9% from 2024 to 2030.
  • In terms of segment, figurine was the largest revenue generating product in 2023.
  • Books is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 1,062.0 million
Market revenue in 2030USD 2,339.8 million
Growth rate11.9% (CAGR from 2023 to 2030)
Largest segmentFigurine
Fastest growing segmentBooks
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFigurine, Clothing, Books, Board Games and Toys, Posters
Key market players worldwideBANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom


Other key industry trends

  • In terms of revenue, North America region accounted for 10.7% of the global anime merchandising market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 2,339.8 million by 2030.

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Anime Merchandising Market Scope

Anime merchandising market segmentation & scope

Anime Merchandising Market Companies

Name Profile # Employees HQ Website

North America anime merchandising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.


Figurine was the largest segment with a revenue share of 37.02% in 2023. Horizon Databook has segmented the North America anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.


The North America anime merchandising market was estimated at USD 953.1 million in 2022 and is expected to reach USD 2,339.8 million by 2030, growing at a CAGR of 11.9% over the forecast period. The growing interest among anime fans in collecting souvenirs and other items linked to their favorite anime series is propelling the regional market forward.

The huge market development is also due to expanding demand for anime items as a result of anime's and its characters' global fame. As a result, various merchandise and clothing companies are collaborating with the creators of well-known anime titles.

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Target buyers of North America anime merchandising market databook

  • Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America anime merchandising market , including forecasts for subscribers. This continent databook contains high-level insights into North America anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America anime merchandising market size, by country, 2018-2030 (US$M)

North America Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)

North America anime merchandising market size, by country, 2018-2030 (US$M)

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