India Anime Merchandising Market Size & Outlook, 2023-2030
India anime merchandising market, 2018-2030 (US$M)
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India anime merchandising market highlights
- The India anime merchandising market generated a revenue of USD 227.8 million in 2023 and is expected to reach USD 528.0 million by 2030.
- The India market is expected to grow at a CAGR of 12.8% from 2024 to 2030.
- In terms of segment, figurine was the largest revenue generating product in 2023.
- Books is the most lucrative product segment registering the fastest growth during the forecast period.
Anime merchandising market data book summary
| Market revenue in 2023 | USD 227.8 million |
| Market revenue in 2030 | USD 528.0 million |
| Growth rate | 12.8% (CAGR from 2023 to 2030) |
| Largest segment | Figurine |
| Fastest growing segment | Books |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Figurine, Clothing, Books, Board Games and Toys, Posters |
| Key market players worldwide | BANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom |
Other key industry trends
- In terms of revenue, India accounted for 2.3% of the global anime merchandising market in 2023.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, Japan anime merchandising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 528.0 million by 2030.
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Anime Merchandising Market Scope
Anime Merchandising Market Companies
| Name | Profile | # Employees | HQ | Website |
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India anime merchandising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.
Figurine was the largest segment with a revenue share of 37.14% in 2023. Horizon Databook has segmented the India anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.
The regional growth can be attributed to the widespread accessibility of anime content through streaming platforms and online communities. Access to anime content on streaming services has also helped bring more individuals into the region, favorably boosting industry growth.
Countries such as India benefit from the expansion of streaming platforms and the increasing sale of anime items. Streaming services such as Netflix have seen a huge increase in the amount of anime productions, while merchandise sales for franchises such as Pokémon and Demon Slayer have significantly extended the country's anime sector.
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Target buyers of India anime merchandising market databook
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Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India anime merchandising market , including forecasts for subscribers. This country databook contains high-level insights into India anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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India anime merchandising market size, by product, 2018-2030 (US$M)
India Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)
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