China Anime Merchandising Market Size & Outlook, 2023-2030
China anime merchandising market, 2018-2030 (US$M)
Related Markets
China anime merchandising market highlights
- The China anime merchandising market generated a revenue of USD 473.9 million in 2023 and is expected to reach USD 1,033.1 million by 2030.
- The China market is expected to grow at a CAGR of 11.8% from 2024 to 2030.
- In terms of segment, figurine was the largest revenue generating product in 2023.
- Books is the most lucrative product segment registering the fastest growth during the forecast period.
Anime merchandising market data book summary
| Market revenue in 2023 | USD 473.9 million |
| Market revenue in 2030 | USD 1,033.1 million |
| Growth rate | 11.8% (CAGR from 2023 to 2030) |
| Largest segment | Figurine |
| Fastest growing segment | Books |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Figurine, Clothing, Books, Board Games and Toys, Posters |
| Key market players worldwide | BANDAI NAMCO Holdings Inc, Sony Group Corp, AMC Networks Inc Class A, Studio Ghibli, Good Smile Company, TMS Entertainment, Atomic Weapons Establishment, Max Factory, Alter, Bioworld, Stronger, iMedicom |
Other key industry trends
- In terms of revenue, China accounted for 4.8% of the global anime merchandising market in 2023.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, Japan anime merchandising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 528.0 million by 2030.
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Anime Merchandising Market Scope
Anime Merchandising Market Companies
| Name | Profile | # Employees | HQ | Website |
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China anime merchandising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime merchandising market will help companies and investors design strategic landscapes.
Figurine was the largest segment with a revenue share of 38% in 2023. Horizon Databook has segmented the China anime merchandising market based on figurine, clothing, books, board games and toys, posters covering the revenue growth of each sub-segment from 2018 to 2030.
The rising level of disposable income, together with improvements in cutting-edge technology such as Virtual Reality (VR), is predicted to fuel market expansion. The younger generation has increased their expenditure on merchandise and figurines, as well as technologically advanced gadgets and things associated with their favorite anime characters.
In addition to enhancing productivity, it gives a platform for improved animator collaboration by speeding up the production process and allowing them to connect frames seamlessly. Such characteristics are projected to provide market vendors with profitable growth chances. This, in turn, is expected to drive the regional market growth further during the forecast period.
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Target buyers of China anime merchandising market databook
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Our clientele includes a mix of anime merchandising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China anime merchandising market , including forecasts for subscribers. This country databook contains high-level insights into China anime merchandising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China anime merchandising market size, by product, 2018-2030 (US$M)
China Anime Merchandising Market Outlook Share, 2023 & 2030 (US$M)
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