UAE Ing Automation Market Size & Outlook, 2024-2030
UAE marketing automation market, 2018-2030 (US$M)
Related Markets
UAE marketing automation market highlights
- The UAE marketing automation market generated a revenue of USD 101.1 million in 2024 and is expected to reach USD 225.6 million by 2030.
- The UAE market is expected to grow at a CAGR of 14.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 101.1 million |
| Market revenue in 2030 | USD 225.6 million |
| Growth rate | 14.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, UAE accounted for 1.5% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- Saudi Arabia is the fastest growing regional market in Middle East & Africa and is projected to reach USD 238.6 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
UAE marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 26.71% in 2024. Horizon Databook has segmented the UAE marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
Companies across UAE are increasingly focusing on data-driven strategies to optimize their marketing efforts. Marketing automation tools play a crucial role by providing advanced analytics and actionable insights, enabling businesses to make informed decisions and improve campaign performance.
The integration of AI and machine learning further enhances these tools, offering capabilities like predictive analytics, which forecasts customer behavior, and advanced customer segmentation for targeted campaigns.
Personalized messaging, driven by AI, ensures tailored communication, boosting customer engagement and conversion rates. These technological advancements make marketing automation more effective and efficient, driving its adoption across various industries.
Reasons to subscribe to UAE marketing automation market databook:
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of UAE marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UAE marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into UAE marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
UAE marketing automation market size, by solution, 2018-2030 (US$M)
UAE Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
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