UAE Ing Automation Market Size & Outlook, 2023-2030

The marketing automation market in the UAE is expected to reach a projected revenue of US$ 157.5 million by 2030. A compound annual growth rate of 6.4% is expected of the UAE marketing automation market from 2024 to 2030.
Revenue, 2023 (US$M)
$102.1
Forecast, 2030 (US$M)
$157.5
CAGR, 2024 - 2030
6.4%
Report Coverage
UAE

UAE marketing automation market highlights

  • The UAE marketing automation market generated a revenue of USD 102.1 million in 2023 and is expected to reach USD 157.5 million by 2030.
  • The UAE market is expected to grow at a CAGR of 6.4% from 2024 to 2030.
  • In terms of segment, on-premise was the largest revenue generating deployment in 2023.
  • Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.


Marketing automation market data book summary

Market revenue in 2023USD 102.1 million
Market revenue in 2030USD 157.5 million
Growth rate6.4% (CAGR from 2023 to 2030)
Largest segmentOn-premise
Fastest growing segmentCloud
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCloud, On-premise
Key market players worldwideAct-On Software, Adobe Inc, Cognizant Technology Solutions Corp Class A, HubSpot Inc, International Business Machines Corp, Keap, Marketo, Oracle Corp, Salesforce Inc, Teradata Corp


Other key industry trends

  • In terms of revenue, UAE accounted for 1.8% of the global marketing automation market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa marketing automation market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 170.0 million by 2030.

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Marketing Automation Market Scope

Marketing automation market segmentation & scope
Manufacturing
Government, Energy & Utilities
Retail & E-commerce
Media & Entertainment
Government
Automotive
Others
Web Self-service
Mobile Self-service
Intelligent Virtual Assistants
Social Media & Community Self-service
Email Management
IVR & ITR
Others

Marketing Automation Market Companies

Name Profile # Employees HQ Website

UAE marketing automation market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.


On-premise was the largest segment with a revenue share of 54.55% in 2023. Horizon Databook has segmented the UAE marketing automation market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of UAE marketing automation market databook

  • Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the UAE marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into UAE marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UAE marketing automation market size, by deployment, 2018-2030 (US$M)

UAE Marketing Automation Market Outlook Share, 2023 & 2030 (US$M)

UAE marketing automation market size, by deployment, 2018-2030 (US$M)

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