South Korea Ing Automation Market Size & Outlook
South Korea marketing automation market, 2018-2030 (US$M)
Related Markets
South Korea marketing automation market highlights
- The South Korea marketing automation market generated a revenue of USD 156.2 million in 2024 and is expected to reach USD 498.9 million by 2030.
- The South Korea market is expected to grow at a CAGR of 22% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 156.2 million |
| Market revenue in 2030 | USD 498.9 million |
| Growth rate | 22% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, South Korea accounted for 2.3% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 530.1 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
South Korea marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 28.43% in 2024. Horizon Databook has segmented the South Korea marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
South Korea's high internet penetration rate, one of the highest globally, provides a fertile ground for marketing automation adoption. With a tech-savvy population, businesses are leveraging automation tools to deliver personalized, data-driven campaigns across digital channels, enhancing customer engagement and conversion rates.
South Korea boasts one of the highest internet penetration rates in Asia, exceeding 95% of the population. The country also ranks third globally in terms of active social media users, highlighting a strong digital presence.
Additionally, the online advertising sector is rapidly expanding, with AI-driven innovations increasingly shaping the industry. AI technology is being integrated into advertising strategies, enhancing personalization and engagement.
Reasons to subscribe to South Korea marketing automation market databook:
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Target buyers of South Korea marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Korea marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into South Korea marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Korea marketing automation market size, by solution, 2018-2030 (US$M)
South Korea Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
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