Global Ing Automation Market Size & Outlook, 2024-2030
Global marketing automation market, 2018-2030 (US$M)
Related Markets
Global marketing automation market highlights
- The global marketing automation market generated a revenue of USD 6,650.1 million in 2024 and is expected to reach USD 15,585.0 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 15.9% by 2030.
- In terms of segment, email marketing accounted for a revenue of USD 1,775.2 million in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 6,650.1 million |
| Market revenue in 2030 | USD 15,585.0 million |
| Growth rate | 15.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, the North America accounted for 43.4% of the global marketing automation market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, India is the fastest growing regional market and is projected to reach USD 530.1 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 26.69% in 2024. Horizon Databook has segmented the Global marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
- Global ing Automation Solution Outlook (Revenue, USD Million, 2018-2030)
- Email Marketing
- Reporting & Analytics
- Others
- Campaign Management
- Inbound Marketing
- Lead Nurturing & Lead Scoring
- Mobile Applications
- Social Media Marketing
- Global ing Automation Deployment Outlook (Revenue, USD Million, 2018-2030)
- Cloud
- On-Premise
- Global ing Automation Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Enterprises
- SMEs
- Global ing Automation End Use Outlook (Revenue, USD Million, 2018-2030)
- BFSI
- Telecom & IT
- Discrete Manufacturing
- Others
- Healthcare
- Retail
- Government & Education
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Target buyers of Global marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global marketing automation market , including forecasts for subscribers. This global databook contains high-level insights into Global marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global marketing automation market size, by regions, 2018-2030 (US$M)
Top 10 countries: Marketing automation market size, 2024 (US$M)
Global marketing automation market share, by enterprise size, 2024 & 2030 (%, US$M)
Marketing automation market: Opportunity assessment by country
Global marketing automation market, by region, 2024 (US$M)
Related regional statistics
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