China Ing Automation Market Size & Outlook, 2024-2030
China marketing automation market, 2018-2030 (US$M)
Related Markets
China marketing automation market highlights
- The China marketing automation market generated a revenue of USD 394.5 million in 2024 and is expected to reach USD 952.0 million by 2030.
- The China market is expected to grow at a CAGR of 16.5% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 394.5 million |
| Market revenue in 2030 | USD 952.0 million |
| Growth rate | 16.5% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, China accounted for 5.9% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 530.1 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
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China marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 27.1% in 2024. Horizon Databook has segmented the China marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
China's thriving e-commerce sector, driven by giants like Alibaba, JD.com, and Pinduoduo, is fueling the demand for marketing automation. Businesses leverage AI-powered automation tools to personalize customer interactions, optimize digital campaigns, and enhance engagement across various online platforms.
The rapid expansion of social media and mobile marketing further accelerates this trend. Platforms like WeChat, Douyin (TikTok), and Xiaohongshu dominate digital interactions, prompting businesses to adopt automation for content distribution, targeted advertising, and real-time customer engagement.
AI-driven marketing solutions enable brands to analyze user behavior, segment audiences, and deliver highly personalized experiences. As digital commerce and mobile connectivity continue to grow, marketing automation is becoming a crucial tool for brands to remain competitive in China’s fast-evolving digital landscape.
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Target buyers of China marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into China marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China marketing automation market size, by solution, 2018-2030 (US$M)
China Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
Related regional statistics
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