Europe Ing Automation Market Size & Outlook, 2024-2030
Europe marketing automation market, 2018-2030 (US$M)
Related Markets
Europe marketing automation market highlights
- The Europe marketing automation market generated a revenue of USD 1,562.8 million in 2024.
- The market is expected to grow at a CAGR of 15.6% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 1,562.8 million |
| Market revenue in 2030 | USD 3,603.4 million |
| Growth rate | 15.6% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, Europe region accounted for 23.5% of the global marketing automation market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 3,776.1 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Europe marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 26.04% in 2024. Horizon Databook has segmented the Europe marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
The rise in smartphone penetration and widespread social media usage in Europe has transformed how businesses engage with customers. Companies are increasingly leveraging marketing automation tools to optimize social media advertising, WhatsApp marketing, and push notifications for personalized, realtime engagement.
AI-driven automation enables brands to analyze user behavior, segment audiences, and deliver targeted ads and messages across platforms like Facebook, Instagram, and LinkedIn. WhatsApp marketing and chatbots enhance customer interactions by providing instant support, promotions, and product recommendations.
Additionally, push notifications help businesses re-engage users, boosting retention and conversions. As digital engagement grows, automated social and mobile marketing strategies are becoming essential for businesses looking to scale their outreach effectively.
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Target buyers of Europe marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe marketing automation market , including forecasts for subscribers. This continent databook contains high-level insights into Europe marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe marketing automation market size, by country, 2018-2030 (US$M)
Europe Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
Related regional statistics
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