Europe Ing Automation Market Size & Outlook, 2023-2030

The marketing automation market in Europe is expected to reach a projected revenue of US$ 1,577.0 million by 2030. A compound annual growth rate of 6.7% is expected of Europe marketing automation market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,002.1
Forecast, 2030 (US$M)
$1,577.0
CAGR, 2024 - 2030
6.7%
Report Coverage
Europe

Europe marketing automation market highlights

  • The Europe marketing automation market generated a revenue of USD 1,002.1 million in 2023.
  • The market is expected to grow at a CAGR of 6.7% from 2024 to 2030.
  • In terms of segment, on-premise was the largest revenue generating deployment in 2023.
  • Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 1,002.1 million
Market revenue in 2030USD 1,577.0 million
Growth rate6.7% (CAGR from 2023 to 2030)
Largest segmentOn-premise
Fastest growing segmentCloud
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCloud, On-premise
Key market players worldwideAct-On Software, Adobe Inc, Cognizant Technology Solutions Corp Class A, HubSpot Inc, International Business Machines Corp, Keap, Marketo, Oracle Corp, Salesforce Inc, Teradata Corp


Other key industry trends

  • In terms of revenue, Europe region accounted for 17.8% of the global marketing automation market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,250.5 million by 2030.

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Marketing Automation Market Scope

Marketing automation market segmentation & scope
Manufacturing
Government, Energy & Utilities
Retail & E-commerce
Media & Entertainment
Government
Automotive
Others
Web Self-service
Mobile Self-service
Intelligent Virtual Assistants
Social Media & Community Self-service
Email Management
IVR & ITR
Others

Marketing Automation Market Companies

Name Profile # Employees HQ Website

Europe marketing automation market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.


On-premise was the largest segment with a revenue share of 53.86% in 2023. Horizon Databook has segmented the Europe marketing automation market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Europe marketing automation market databook

  • Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe marketing automation market , including forecasts for subscribers. This continent databook contains high-level insights into Europe marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe marketing automation market size, by country, 2018-2030 (US$M)

Europe Marketing Automation Market Outlook Share, 2023 & 2030 (US$M)

Europe marketing automation market size, by country, 2018-2030 (US$M)

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