Japan Ing Automation Market Size & Outlook, 2024-2030
Japan marketing automation market, 2018-2030 (US$M)
Related Markets
Japan marketing automation market highlights
- The Japan marketing automation market generated a revenue of USD 225.8 million in 2024 and is expected to reach USD 566.8 million by 2030.
- The Japan market is expected to grow at a CAGR of 17.2% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 225.8 million |
| Market revenue in 2030 | USD 566.8 million |
| Growth rate | 17.2% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, Japan accounted for 3.4% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 530.1 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
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Japan marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 27.1% in 2024. Horizon Databook has segmented the Japan marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
Japan’s emphasis on technological innovation is accelerating the adoption of AI-powered marketing automation across industries. Businesses are leveraging automation tools to streamline marketing operations, enhance customer engagement, and improve lead nurturing processes.
AI-driven analytics enable companies to personalize campaigns based on user behavior, preferences, and real-time data insights. With rising competition in digital advertising, brands are increasingly using AI to optimize ad placements, automate content distribution, and improve conversion rates.
Chatbots and AI-powered customer support tools are also gaining traction, ensuring seamless communication and enhanced user experiences. As Japan’s digital economy grows, businesses continue to integrate AI-driven marketing automation solutions to drive efficiency, boost ROI, and maintain a competitive edge in the evolving marketplace.
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Target buyers of Japan marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Japan marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into Japan marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Japan marketing automation market size, by solution, 2018-2030 (US$M)
Japan Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
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