Argentina Ing Automation Market Size & Outlook, 2024-2030
Argentina marketing automation market, 2018-2030 (US$M)
Related Markets
Argentina marketing automation market highlights
- The Argentina marketing automation market generated a revenue of USD 121.5 million in 2024 and is expected to reach USD 311.8 million by 2030.
- The Argentina market is expected to grow at a CAGR of 17.7% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 121.5 million |
| Market revenue in 2030 | USD 311.8 million |
| Growth rate | 17.7% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, Argentina accounted for 1.8% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 419.7 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Argentina marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 27.33% in 2024. Horizon Databook has segmented the Argentina marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
Companies in Argentina are rapidly embracing digital transformation to boost operational efficiency and improve customer engagement. This shift is driving demand for marketing automation solutions, which streamline processes, enable personalized customer interactions, and enhance data-driven decision-making.
As companies seek to remain competitive in a digital-first economy, marketing automation tools are becoming essential for managing campaigns, analyzing customer behavior, and delivering targeted messaging, fueling growth in Argentina's marketing automation market.
In January 2025, Salesforce announced a USD 500 million investment in Argentina over the next five years, focusing on workforce development, AI innovation, and public sector digital transformation. This initiative aims to support Argentina's goal of becoming a global AI hub.
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Argentina marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into Argentina marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Argentina marketing automation market size, by solution, 2018-2030 (US$M)
Argentina Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
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