U.S. Ing Automation Market Size & Outlook, 2023-2030

The marketing automation market in the United States is expected to reach a projected revenue of US$ 3,191.0 million by 2030. A compound annual growth rate of 6.2% is expected of the United States marketing automation market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,088.0
Forecast, 2030 (US$M)
$3,191.0
CAGR, 2024 - 2030
6.2%
Report Coverage
U.S.

U.S. marketing automation market highlights

  • The U.S. marketing automation market generated a revenue of USD 2,088.0 million in 2023 and is expected to reach USD 3,191.0 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 6.2% from 2024 to 2030.
  • In terms of segment, cloud was the largest revenue generating deployment in 2023.
  • Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.


Marketing automation market data book summary

Market revenue in 2023USD 2,088.0 million
Market revenue in 2030USD 3,191.0 million
Growth rate6.2% (CAGR from 2023 to 2030)
Largest segmentCloud
Fastest growing segmentCloud
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCloud, On-premise
Key market players worldwideAct-On Software, Adobe Inc, Cognizant Technology Solutions Corp Class A, HubSpot Inc, International Business Machines Corp, Keap, Marketo, Oracle Corp, Salesforce Inc, Teradata Corp


Other key industry trends

  • In terms of revenue, U.S. accounted for 37.1% of the global marketing automation market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. marketing automation market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 1,269.2 million by 2030.

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Marketing Automation Market Scope

Marketing automation market segmentation & scope
Manufacturing
Government, Energy & Utilities
Retail & E-commerce
Media & Entertainment
Government
Automotive
Others
Web Self-service
Mobile Self-service
Intelligent Virtual Assistants
Social Media & Community Self-service
Email Management
IVR & ITR
Others

Marketing Automation Market Companies

Name Profile # Employees HQ Website

U.S. marketing automation market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.


Cloud was the largest segment with a revenue share of 72.23% in 2023. Horizon Databook has segmented the U.S. marketing automation market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into U.S. marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. marketing automation market size, by deployment, 2018-2030 (US$M)

U.S. Marketing Automation Market Outlook Share, 2023 & 2030 (US$M)

U.S. marketing automation market size, by deployment, 2018-2030 (US$M)

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