Global Ing Automation Market Size & Outlook, 2023-2030
Global marketing automation market, 2018-2030 (US$M)
Related Markets
Global marketing automation market highlights
- The global marketing automation market generated a revenue of USD 5,635.3 million in 2023 and is expected to reach USD 9,287.9 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 7.4% by 2030.
- In terms of segment, cloud accounted for a revenue of USD 3,545.4 million in 2023.
- Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 5,635.3 million |
| Market revenue in 2030 | USD 9,287.9 million |
| Growth rate | 7.4% (CAGR from 2023 to 2030) |
| Largest segment | Cloud |
| Fastest growing segment | Cloud |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Cloud, On-premise |
Other key industry trends
- In terms of revenue, the North America accounted for 50.9% of the global marketing automation market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 3,191.0 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Cloud was the largest segment with a revenue share of 62.91% in 2023. Horizon Databook has segmented the Global marketing automation market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.
- Global ing Automation Deployment Outlook (Revenue, USD Million, 2018-2030)
- Cloud
- On-premise
- Global ing Automation Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Enterprise
- SMEs
- Global ing Automation End Use Outlook (Revenue, USD Million, 2018-2030)
- BFSI
- Retail
- Healthcare
- IT & Telecom
- Manufacturing
- Government, Energy & Utilities
- Retail & E-commerce
- Media & Entertainment
- Government
- Automotive
- Discrete Manufacturing
- Government & Education
- Others
- Global ing Automation Solution Outlook (Revenue, USD Million, 2018-2030)
- Web Self-service
- Mobile Self-service
- Intelligent Virtual Assistants
- Social Media & Community Self-service
- Email Management
- IVR & ITR
- Campaign Management
- Email Marketing
- Inbound Marketing
- Mobile Applications
- Lead Management
- Reporting & Analytics
- Social Media Marketing
- Others
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Target buyers of Global marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global marketing automation market , including forecasts for subscribers. This global databook contains high-level insights into Global marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global marketing automation market size, by regions, 2018-2030 (US$M)
Top 10 countries: Marketing automation market size, 2023 (US$M)
Global marketing automation market share, by deployment, 2023 & 2030 (%, US$M)
Marketing automation market: Opportunity assessment by country
Global marketing automation market, by region, 2023 (US$M)
| Deployment | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 2,015.3 | 2,148.3 | 2,298.8 | 2,468.5 | 2,657.5 | 2,870.7 | 3,110.9 | 3,382.8 | 3,689.4 | 4,036.5 | 4,040.2 | 4,250.2 | 4,460.2 | 6.5% |
| Europe | 715.9 | 757.3 | 806.0 | 862.1 | 927.2 | 1,002.1 | 1,089.0 | 1,190.4 | 1,308.7 | 1,446.2 | 1,427.9 | 1,502.4 | 1,577.0 | 6.7% |
| Asia Pacific | 689.1 | 761.6 | 846.0 | 944.5 | 1,059.5 | 1,194.0 | 1,352.2 | 1,540.2 | 1,763.6 | 2,033.7 | 1,979.0 | 2,114.8 | 2,250.5 | 9.5% |
| Latin America | 153.1 | 167.5 | 184.0 | 203.2 | 225.6 | 252.1 | 283.7 | 321.5 | 366.8 | 421.1 | 409.1 | 436.1 | 463.0 | 9.1% |
| MEA | 211.4 | 227.0 | 244.8 | 265.1 | 288.7 | 316.5 | 349.8 | 389.2 | 436.0 | 491.4 | 480.6 | 508.9 | 537.2 | 7.9% |
| Overall | 3,784.7 | 4,061.7 | 4,379.5 | 4,743.4 | 5,158.4 | 5,635.3 | 6,185.5 | 6,824.0 | 7,564.3 | 8,428.8 | 8,336.7 | 8,812.3 | 9,287.9 | 7.4% |
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