Global Customer Self Service Software Market Size & Outlook

The customer self service software industry worldwide is expected to reach a projected revenue of US$ 52,549.7 million by 2030. A compound annual growth rate of 24.1% is expected of the worldwide customer self service software industry from 2024 to 2030.
Revenue, 2023 (US$M)
$11,606.2
Forecast, 2030 (US$M)
$52,549.7
CAGR, 2024 - 2030
24.1%
Report Coverage
Worldwide

Global customer self service software market highlights

  • The global customer self service software market generated a revenue of USD 11,606.2 million in 2023 and is expected to reach USD 52,549.7 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 24.1% by 2030.
  • In terms of segment, cloud accounted for a revenue of USD 6,458.9 million in 2023.
  • Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 11,606.2 million
Market revenue in 2030USD 52,549.7 million
Growth rate24.1% (CAGR from 2023 to 2030)
Largest segmentCloud
Fastest growing segmentCloud
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCloud, On-premise

Other key industry trends

  • In terms of revenue, the North America accounted for 31.6% of the global customer self service software market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 11,857.7 million by 2030.

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Customer Self Service Software Market Scope

Customer self service software market segmentation & scope
Retail
Government, Energy & Utilities
Automotive
Discrete Manufacturing
Government & Education
Others
Campaign Management
Email Marketing
Inbound Marketing
Mobile Applications
Lead Management
Reporting & Analytics
Social Media Marketing
Others

Customer Self Service Software Market Companies

Name Profile # Employees HQ Website

Global customer self service software market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer self service software market will help companies and investors design strategic landscapes.


Cloud was the largest segment with a revenue share of 55.65% in 2023. Horizon Databook has segmented the Global customer self service software market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Customer Self Service Software Deployment Outlook (Revenue, USD Million, 2018-2030)
    • Cloud
    • On-premise
  • Global Customer Self Service Software End Use Outlook (Revenue, USD Million, 2018-2030)
    • BFSI
    • Retail
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Government, Energy & Utilities
    • Retail & E-commerce
    • Media & Entertainment
    • Government
    • Automotive
    • Discrete Manufacturing
    • Government & Education
    • Others
  • Global Customer Self Service Software Solution Outlook (Revenue, USD Million, 2018-2030)
    • Web Self-service
    • Mobile Self-service
    • Intelligent Virtual Assistants
    • Social Media & Community Self-service
    • Email Management
    • IVR & ITR
    • Campaign Management
    • Email Marketing
    • Inbound Marketing
    • Mobile Applications
    • Lead Management
    • Reporting & Analytics
    • Social Media Marketing
    • Others

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Target buyers of Global customer self service software market databook

  • Our clientele includes a mix of customer self service software market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global customer self service software market , including forecasts for subscribers. This global databook contains high-level insights into Global customer self service software market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global customer self service software market size, by regions, 2018-2030 (US$M)

Top 10 countries: Customer self service software market size, 2023 (US$M)

Global customer self service software market share, by deployment, 2023 & 2030 (%, US$M)

Customer self service software market: Opportunity assessment by country

Global customer self service software market, by region, 2023 (US$M)

Global customer self service software market size, by regions, 2018-2030 (US$M)

Deployment 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 2,103.6 2,326.6 2,578.4 2,883.0 3,237.5 3,667.6 4,208.9 4,913.3 5,856.9 7,155.3 8,989.1 11,648.3 15,612.5 23.0%
Europe 1,653.6 1,835.3 2,041.4 2,291.0 2,582.3 2,936.4 3,382.7 3,964.2 4,744.1 5,819.0 7,339.9 9,550.2 12,853.7 23.5%
Asia Pacific 1,372.0 1,549.1 1,752.6 2,000.3 2,292.8 2,650.9 3,104.6 3,698.4 4,498.7 5,608.0 7,188.3 9,503.6 12,995.5 25.5%
Latin America 565.0 632.9 710.4 804.6 915.3 1,050.4 1,221.2 1,444.3 1,744.3 2,159.3 2,748.7 3,609.5 4,902.9 24.6%
MEA 690.2 775.3 872.7 991.2 1,130.7 1,301.1 1,516.7 1,798.6 2,178.0 2,703.2 3,450.0 4,542.0 6,185.1 25.0%
Overall 6,384.3 7,119.2 7,955.7 8,970.0 10,158.6 11,606.2 13,434.2 15,818.7 19,022.0 23,444.6 29,716.0 38,853.7 52,549.7 24.1%

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