Global Customer Self-service Software Market Size & Outlook

The global customer self-service software market size was estimated at USD 18,072.3 million in 2024 and is projected to reach USD 57,208.3 million by 2030, growing at a CAGR of 21.6% from 2025 to 2030.
Revenue, 2024 (US$M)
$18,072.3
Forecast, 2030 (US$M)
$57,208.3
CAGR, 2025 - 2030
21.6%
Report Coverage
Worldwide

Global customer self-service software market, 2018-2030 (US$M)

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Global customer self-service software market highlights

  • The global customer self-service software market generated a revenue of USD 18,072.3 million in 2024 and is expected to reach USD 57,208.3 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 21.6% by 2030.
  • In terms of segment, solution accounted for a revenue of USD 13,711.1 million in 2024.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 18,072.3 million
Market revenue in 2030USD 57,208.3 million
Growth rate21.6% (CAGR from 2025 to 2030)
Largest segmentSolution
Fastest growing segmentServices
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSolution, Services

Other key industry trends

  • In terms of revenue, the North America accounted for 38.6% of the global customer self-service software market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 3,410.3 million by 2030.

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Customer Self-service Software Market Scope

Customer self-service software market segmentation & scope
Web Self-service
Mobility Self-service
Virtual Assistants
Email Engagement
Interactive Voice Response (IVR)
Others
Professional Services
Managed Services
BFSI
Manufacturing
Retail & E-commerce
Media & Entertainment
IT & Telecom
Healthcare
Government
Others

Customer Self-service Software Market Companies

Name Profile # Employees HQ Website
Zendesk View profile 5001-10000 San Francisco, California, United States, North America http://zendesk.com
Verint Systems Inc View profile 3700 175 Broadhollow Road, Suite 100, Melville, NY, United States, 11747 https://www.verint.com
Freshworks Inc Ordinary Shares Class A View profile 4900 2950 S. Delaware Street, Suite 201, San Mateo, CA, United States, 94403 https://www.freshworks.com
Zoho View profile 10001+ Pleasanton, California, United States, North America https://www.zoho.com
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
Avaya View profile 10001+ Durham, North Carolina, United States, North America http://www.avaya.com
HubSpot Inc View profile 7829 Two Canal Park, Cambridge, MA, United States, 02141 https://www.hubspot.com
SAP SE ADR View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com

Global customer self-service software market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer self-service software market will help companies and investors design strategic landscapes.


Solution was the largest segment with a revenue share of 75.87% in 2024. Horizon Databook has segmented the Global customer self-service software market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Customer Self-service Software Component Outlook (Revenue, USD Million, 2018-2030)
    • Solution
      • Web Self-service
      • Mobility Self-service
      • Virtual Assistants
      • Email Engagement
      • Interactive Voice Response (IVR)
      • Others
    • Services
      • Professional Services
      • Managed Services
  • Global Customer Self-service Software Deployment Outlook (Revenue, USD Million, 2018-2030)
    • BFSI
    • Manufacturing
    • Retail & E-commerce
    • Media & Entertainment
    • IT & Telecom
    • Healthcare
    • Government
    • Others

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Target buyers of Global customer self-service software market databook

  • Our clientele includes a mix of customer self-service software market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global customer self-service software market , including forecasts for subscribers. This global databook contains high-level insights into Global customer self-service software market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global customer self-service software market size, by regions, 2018-2030 (US$M)

Top 10 countries: Customer self-service software market size, 2024 (US$M)

Global customer self-service software market share, by component, 2024 & 2030 (%, US$M)

Customer self-service software market: Opportunity assessment by country

Global customer self-service software market, by region, 2024 (US$M)

Global customer self-service software market size, by regions, 2018-2030 (US$M)

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