Global Customer Experience Management Market Size & Outlook

The customer experience management industry worldwide is expected to reach a projected revenue of US$ 32,868.9 million by 2030. A compound annual growth rate of 15.4% is expected of the worldwide customer experience management industry from 2024 to 2030.
Revenue, 2023 (US$M)
$12,038.4
Forecast, 2030 (US$M)
$32,868.9
CAGR, 2024 - 2030
15.4%
Report Coverage
Worldwide

Global customer experience management market highlights

  • The global customer experience management market generated a revenue of USD 12,038.4 million in 2023 and is expected to reach USD 32,868.9 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 15.4% by 2030.
  • In terms of segment, text analytics accounted for a revenue of USD 4,870.7 million in 2023.
  • Speech Analytics is the most lucrative analytical tools segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 12,038.4 million
Market revenue in 2030USD 32,868.9 million
Growth rate15.4% (CAGR from 2023 to 2030)
Largest segmentText analytics
Fastest growing segmentSpeech Analytics
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationEFM Software, Speech Analytics, Text Analytics, Web Analytics & Content Management

Other key industry trends

  • In terms of revenue, the North America accounted for 43.2% of the global customer experience management market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 9,085.2 million by 2030.

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Customer Experience Management Market Scope

Customer experience management market segmentation & scope
Retail & E-commerce
Media & Entertainment
Government
Automotive
Discrete Manufacturing
Government & Education
Others
Solution
Web Self-service
Mobile Self-service
Intelligent Virtual Assistants
Social Media & Community Self-service
Email Management
IVR & ITR
Campaign Management
Email Marketing
Inbound Marketing
Mobile Applications
Lead Management
Reporting & Analytics
Social Media Marketing
Others
Component
Platform
Services
Application
Business-to-Consumer
Business-to-Business
Lead Management
Sales Forecasting
Order & Invoices Management
Opportunity Management
Others

Customer Experience Management Market Companies

Name Profile # Employees HQ Website

Global customer experience management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer experience management market will help companies and investors design strategic landscapes.


Text analytics was the largest segment with a revenue share of 40.46% in 2023. Horizon Databook has segmented the Global customer experience management market based on efm software, speech analytics, text analytics, web analytics & content management covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Customer Experience Management Analytical Tools Outlook (Revenue, USD Million, 2018-2030)
    • EFM Software
    • Speech Analytics
    • Text Analytics
    • Web Analytics & Content Management
    • Others
  • Global Customer Experience Management Touch Point Type Outlook (Revenue, USD Million, 2018-2030)
    • Stores/Branches
    • Call Centers
    • Social Media Platform
    • Email
    • Mobile
    • Web Services
    • Others
  • Global Customer Experience Management Deployment Outlook (Revenue, USD Million, 2018-2030)
    • Cloud
    • On-premise
  • Global Customer Experience Management Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
    • Large Enterprise
    • SMEs
  • Global Customer Experience Management End Use Outlook (Revenue, USD Million, 2018-2030)
    • BFSI
    • Retail
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Government, Energy & Utilities
    • Retail & E-commerce
    • Media & Entertainment
    • Government
    • Automotive
    • Discrete Manufacturing
    • Government & Education
    • Others
  • Global Customer Experience Management Solution Outlook (Revenue, USD Million, 2018-2030)
    • Web Self-service
    • Mobile Self-service
    • Intelligent Virtual Assistants
    • Social Media & Community Self-service
    • Email Management
    • IVR & ITR
    • Campaign Management
    • Email Marketing
    • Inbound Marketing
    • Mobile Applications
    • Lead Management
    • Reporting & Analytics
    • Social Media Marketing
    • Others
  • Global Customer Experience Management Component Outlook (Revenue, USD Million, 2018-2030)
    • Platform
    • Services
  • Global Customer Experience Management Application Outlook (Revenue, USD Million, 2018-2030)
    • Business-to-Consumer
    • Business-to-Business
    • Lead Management
    • Sales Forecasting
    • Order & Invoices Management
    • Opportunity Management
    • Others

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Target buyers of Global customer experience management market databook

  • Our clientele includes a mix of customer experience management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global customer experience management market , including forecasts for subscribers. This global databook contains high-level insights into Global customer experience management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global customer experience management market size, by regions, 2018-2030 (US$M)

Top 10 countries: Customer experience management market size, 2023 (US$M)

Global customer experience management market share, by analytical tools, 2023 & 2030 (%, US$M)

Customer experience management market: Opportunity assessment by country

Global customer experience management market, by region, 2023 (US$M)

Global customer experience management market size, by regions, 2018-2030 (US$M)

Analytical Tools 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 2,995.0 3,373.3 3,745.6 4,165.5 4,648.0 5,203.9 5,845.5 6,588.3 7,469.5 8,526.0 9,796.6 11,325.3 13,223.0 14.3%
Europe 1,620.9 1,852.5 2,087.0 2,354.4 2,664.5 3,025.1 3,445.3 3,936.2 4,522.8 5,231.1 6,089.1 7,162.6 8,486.2 15.9%
Asia Pacific 1,193.2 1,377.2 1,570.1 1,792.5 2,053.0 2,358.8 2,718.7 3,142.5 3,653.1 4,274.5 5,034.4 5,962.3 7,134.5 17.1%
Latin America 443.5 503.8 565.6 635.8 717.0 810.9 920.0 1,047.1 1,198.8 1,381.6 1,602.7 1,869.1 2,202.2 15.3%
MEA 347.2 395.3 443.9 499.3 563.9 639.7 729.1 835.4 965.1 1,125.4 1,325.2 1,535.8 1,823.0 16.1%
Overall 6,599.8 7,502.2 8,412.2 9,447.5 10,646.5 12,038.4 13,658.7 15,549.5 17,809.4 20,538.5 23,847.9 27,855.0 32,868.9 15.4%

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