Market revenue in 2024 | USD 158.1 million |
Market revenue in 2030 | USD 419.7 million |
Growth rate | 18.3% (CAGR from 2025 to 2030) |
Largest segment | Email marketing |
Fastest growing segment | Reporting & Analytics |
Historical data | 2018 - 2023 |
Base year | 2024 |
Forecast period | 2025 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 27.58% in 2024. Horizon Databook has segmented the Brazil marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
Brazilian companies are increasingly adopting AI-powered marketing automation to enhance customer engagement and optimize digital strategies.
By leveraging machine learning and predictive analytics, businesses can analyze consumer behavior, personalize marketing campaigns, and improve targeting across various channels. AI-driven automation enables real-time decision-making, enhancing customer interactions and increasing conversion rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Brazil marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into Brazil marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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