Middle East & Africa Ing Automation Market Size & Outlook
Middle East & Africa marketing automation market, 2018-2030 (US$M)
Related Markets
MEA marketing automation market highlights
- The MEA marketing automation market generated a revenue of USD 425.7 million in 2024.
- The market is expected to grow at a CAGR of 16.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 425.7 million |
| Market revenue in 2030 | USD 1,053.0 million |
| Growth rate | 16.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, MEA region accounted for 6.4% of the global marketing automation market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 3,776.1 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 27.08% in 2024. Horizon Databook has segmented the Middle East & Africa marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
Many countries in the MEA region have been actively pursuing digital transformation initiatives to diversify their business landscapes and gain overall operational efficiency. Businesses across sectors, including retail, banking, and telecom, are leveraging AI-driven automation to enhance customer engagement and optimize digital campaigns.
High mobile phone usage in the Middle East & Africa (MEA) region is driving businesses to adopt marketing automation for mobile-friendly campaigns and customer interactions. With a significant portion of the population accessing the internet via smartphones, companies are leveraging automation tools to deliver personalized, real-time messaging and engage customers effectively.
Mobile-optimized campaigns, push notifications, and SMS marketing are becoming essential strategies, enhancing customer experience and boosting conversion rates. This trend is propelling the growth of the marketing automation market in MEA.
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Target buyers of Middle East & Africa marketing automation market databook
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa marketing automation market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA marketing automation market size, by country, 2018-2030 (US$M)
Middle East & Africa Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
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