Market revenue in 2021 | USD 94.0 million |
Market revenue in 2030 | USD 204.0 million |
Growth rate | 9% (CAGR from 2021 to 2030) |
Largest segment | Wigs |
Fastest growing segment | Extensions |
Historical data | 2017 - 2020 |
Base year | 2021 |
Forecast period | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wigs, Extensions |
Key market players worldwide | Godrej, Evergreen Products Group Ltd ADR, Artnature, Dona Bela Shreds, Indique Hair, Shake-N-Go |
Wigs was the largest segment with a revenue share of 73.83% in 2021. Horizon Databook has segmented the South Africa hair wigs and extensions market based on wigs, extensions covering the revenue growth of each sub-segment from 2017 to 2030.
Hair accessories such as wigs and hair extensions are popular in the country. Brands such as KinkyCurlyYaki offer a wide range of hair wigs & extensions. Furthermore, the introduction of wigs and extensions made using human hair, which is of superior quality compared to synthetic materials, is driving market growth. For instance, Shara Hair ZA offers high-quality authentic virgin hair at the most affordable prices.
The brand sells various types of wigs, such as 3-part wigs, colored wigs, bundles & closures, as well as straight & curly full frontal wigs, attracting a wide audience base and fueling the growth of the hair wigs and extensions market. According to an article published by Kayla Greaves in October 2020, black women in the country use wigs to cover their naturally curly hair, which, in turn, is expected to drive the demand for wigs and hair extensions in the country.
Consumers opt for convenient, versatile products due to their busy lifestyles, and, thus, black women prefer to use wigs to look presentable in a short time instead of trying to style their naturally curly hair, which needs more time. Furthermore, people also prefer wigs and extensions for various other reasons, such as to protect their natural hair from exposure to heat & dirt, to look fashionable, or to flaunt a desired look.
No credit card required*
Name | Profile | # Employees | HQ | Website |
---|
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account