Market revenue in 2021 | USD 1,376.2 million |
Market revenue in 2030 | USD 2,627.5 million |
Growth rate | 7.5% (CAGR from 2021 to 2030) |
Largest segment | Wigs |
Fastest growing segment | Extensions |
Historical data covered | 2017 - 2020 |
Base year for estimation | 2021 |
Forecast period covered | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wigs, Extensions |
Key market players worldwide | Godrej, Evergreen Products Group Ltd ADR, Artnature, Dona Bela Shreds, Indique Hair, Shake-N-Go |
Wigs was the largest segment with a revenue share of 74.18% in 2021. Horizon Databook has segmented the Europe hair wigs and extensions market based on wigs, extensions covering the revenue growth of each sub-segment from 2017 to 2030.
The demand for hair wigs and extensions in Europe is driven by numerous factors. One significant driver is fashion and self-expression, as wigs allow individuals to easily experiment with different hairstyles, colors, and lengths without committing to permanent changes.
The demand for wigs is also driven by a large aging population in the region. Many people opt for hair wigs to address age-related hair thinning or loss and restore their confidence and youthful appearance. Growing hair concerns offer players lucrative opportunities in the European hair wig and extension market. Capitalizing on these trends allows them to access a diverse and substantial consumer base.
Some international companies offering hair wigs and extensions in Europe are New Times Hair, a B2B hairpiece portal based in China and hairpiece factory that sells wigs and toupees in Western Europe and North & South America.
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