Market revenue in 2021 | USD 73.8 million |
Market revenue in 2030 | USD 156.8 million |
Growth rate | 8.7% (CAGR from 2021 to 2030) |
Largest segment | Wigs |
Fastest growing segment | Extensions |
Historical data | 2017 - 2020 |
Base year | 2021 |
Forecast period | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wigs, Extensions |
Key market players worldwide | Godrej, Evergreen Products Group Ltd ADR, Artnature, Dona Bela Shreds, Indique Hair, Shake-N-Go |
Wigs was the largest segment with a revenue share of 72.76% in 2021. Horizon Databook has segmented the Brazil hair wigs and extensions market based on wigs, extensions covering the revenue growth of each sub-segment from 2017 to 2030.
The growing demand for medical wigs, especially among cancer patients, is one of the key factors boosting the overall market for hair wigs and extensions in Brazil. Breast and skin cancer are two of the most common diseases among women in the country, and the treatment plans for these illnesses chemotherapy, surgeries, and radiation can often lead to severe hair loss.
Rising efforts by various government and private organizations to boost the self-esteem of cancer patients during these critical times have benefited the wigs and extensions market.
For instance, two local municipalities the Ministry of Housing, Social Development and Citizenship (SMHAD) and the Association to Support People with Cancer collaborated with U.S.-based nonprofit organization The Wig Bank to find a solution to this problem. This partnership in 2021 benefited over 30 women in major parts of the country, providing them access to natural hair wigs and extensions.
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