Brazil Hair Wigs And Extensions Market Size & Outlook

The hair wigs and extensions market in Brazil is expected to reach a projected revenue of US$ 156.8 million by 2030. A compound annual growth rate of 8.7% is expected of Brazil hair wigs and extensions market from 2022 to 2030.
Revenue, 2021 (US$M)
$73.8
Forecast, 2030 (US$M)
$156.8
CAGR, 2022 - 2030
8.7%
Report Coverage
Brazil

Brazil hair wigs and extensions market highlights

  • The Brazil hair wigs and extensions market generated a revenue of USD 73.8 million in 2021 and is expected to reach USD 156.8 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 8.7% from 2022 to 2030.
  • In terms of segment, wigs was the largest revenue generating product in 2021.
  • Extensions is the most lucrative product segment registering the fastest growth during the forecast period.


Hair wigs and extensions market data book summary

Market revenue in 2021USD 73.8 million
Market revenue in 2030USD 156.8 million
Growth rate8.7% (CAGR from 2021 to 2030)
Largest segmentWigs
Fastest growing segmentExtensions
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWigs, Extensions
Key market players worldwideGodrej, Evergreen Products Group Ltd ADR, Artnature, Dona Bela Shreds, Indique Hair, Shake-N-Go


Other key industry trends

  • In terms of revenue, Brazil accounted for 1.2% of the global hair wigs and extensions market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil hair wigs and extensions market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 156.8 million by 2030.

Wigs was the largest segment with a revenue share of 72.76% in 2021. Horizon Databook has segmented the Brazil hair wigs and extensions market based on wigs, extensions covering the revenue growth of each sub-segment from 2017 to 2030.


The growing demand for medical wigs, especially among cancer patients, is one of the key factors boosting the overall market for hair wigs and extensions in Brazil. Breast and skin cancer are two of the most common diseases among women in the country, and the treatment plans for these illnesses  chemotherapy, surgeries, and radiation can often lead to severe hair loss.

 Rising efforts by various government and private organizations to boost the self-esteem of cancer patients during these critical times have benefited the wigs and extensions market.

For instance, two local municipalities the Ministry of Housing, Social Development and Citizenship (SMHAD) and the Association to Support People with Cancer collaborated with U.S.-based nonprofit organization The Wig Bank to find a solution to this problem. This partnership in 2021 benefited over 30 women in major parts of the country, providing them access to natural hair wigs and extensions.

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Hair Wigs And Extensions Market Companies

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Brazil hair wigs and extensions market size, by product, 2017-2030 (US$M)

Brazil Hair Wigs And Extensions Market Outlook Share, 2021 & 2030 (US$M)

Brazil hair wigs and extensions market size, by product, 2017-2030 (US$M)

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